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Pink Dog Crate

Fail

An estimated 7.6% of orders come back, so Pink Dog Crate is a Fail.

Flapen Score
35
35 / 100
Ranks 3,698 of 3,978 Pet Supplies niches · −16 vs the category median of 51
Market size
$156K/yr249K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
63%top-5 click share · 10 brands · 16 sellers

Flapen Score

Pink Dog Crate against its category

The dotted line is the Pet Supplies average. Past it, Pink Dog Crate is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Dog Crate market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Dog Crate 249K times last year and spent an estimated $156K. The top 5 brands take 82% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $156K a year.

Searches, last 12 months
249K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
1.6%
Market size, estimated
$156Ka year
Peak month
February1.2× the quietest month
Top search term
pink dog crate79K searches a year

02 · Price

A sale here is worth $40.30.

Listings sell for $40.30 on average, from $16.42 to $77.45. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $40.30 that is $4K to $10K a year per listing.

Average price
$40.30inside the $15 to $100 sweet spot
Price range
$16.42–$77.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
7.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

35% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #63 within Crates, Houses & Pens. It carries 10,891 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
71%
Out of stock, average day
5.9%
Average rank
#63in Crates, Houses & Pens
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
10,891per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Pink Dog Crate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

16

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

13%

  • Brand 134%
  • Brand 233%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (4 brands, 13%)

Demand

Pink Dog Crate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Pink Dog Crate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink dog crate79K/yr
  • pink dog cage41K/yr
  • pink crate24K/yr
  • pink dog kennel17K/yr
  • pink cage14K/yr
  • dog crate pink11K/yr
  • pink crate for dogs11K/yr
  • pink kennel8K/yr
  • dog cage pink8K/yr
  • purple dog crate7K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Dog Crate

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Size-Overall”
7.6%of orders come back
“barely fits in this cage”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pink Dog Crate questions

Answered from the same tracked data.