pink dog crate
Skip itHigh returns (7.6%) — this niche doesn't clear our bar today.
Avg price
Incredible$40.30avg listing price — sweet spot $15–$100
Price range
Incredible$16.42–$77.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay$156K$156K/yr · 249K searches
Review moat
Bad10,891.24avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Returns
Bad7.6%return rate — above 6% kills the launch gate
According to Flapen's Amazon United States niche tracking, pink dog crate is a $156K/yr Amazon United States market (249K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 36/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
pink dog crate market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $161K–$202K
- units × avg price
- Launch success
- —
- 0 of 1 new (360d)
- Conversion rate
- 1.6%
- Avg BSR
- #63
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 35%
- Out of stock
- 5.9%
- Avg brand age
- 34 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
16
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
13%
- FDW34%
- MidWest Homes for Pets33%
- Carlson Pet Products6%
- XPIY5%
- Siedihit4%
- Homey Pet4%
- Open — no brand owns it (4 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top pink dog crate search terms
- pink dog crate79K/yr
- pink dog cage41K/yr
- pink crate24K/yr
- pink dog kennel17K/yr
- pink cage14K/yr
- dog crate pink11K/yr
- pink crate for dogs11K/yr
- pink kennel8K/yr
- dog cage pink8K/yr
- purple dog crate7K/yr
Top pink dog crate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MidWest Homes for Pets 24-Inch Pink Fashion iCrate for Small Breeds 12-20 lbs Single Door Folding Dog Crate with Divider Panel Leak-Proof Tray & Secure Latch Portable Durable & Easy to Assemble
MidWest Homes for Pets$34.714.8★7,504 rev
FDW Dog Crate for Medium Dogs 30 Inch Folding Metal WirePet Cage Double Door W/Divider Panel Indoor Outdoor Kennel Leak-Proof Plastic Tray Pink
FDW$37.594.5★6,413 rev
FDW Dog Crate for Large Dogs 48 Inch Folding Metal WirePet Cage Double Door W/Divider Panel Indoor Outdoor Kennel Leak-Proof Plastic Tray Pink
FDW$69.684.3★165 rev
FDW Dog Crate for Small Dogs 18 Inch Folding Metal Wire Pet Cage Single Door W/Divider Panel Indoor Outdoor Kennel Leak-Proof Plastic Tray Pink
FDW$29.234.5★6,413 rev
Carlson Pink Secure and Compact Single Door Metal Dog Crate Small
Carlson Pet Products$29.264.6★11,946 rev
Newest
by launch date
XPIY Large Dog Crate 59 Inch Metal Kennel for Medium and Small Dogs Safe Indoor & Outdoor XL Big Puppy Cage Pet Playpen Yard Dog Fence Playpen Easy Assembly (Pink 59 Inch)
XPIY$74.826 rev
FDW Dog Crate for Medium Dogs 30 Inch Folding Metal WirePet Cage Double Door W/Divider Panel Indoor Outdoor Kennel Leak-Proof Plastic Tray Pink
FDW$37.596,413 rev
FDW 24 inch Dog Crate Dog Kennel Cage with Double Door Folding Metal Wire Dog Cage with Removable Tray&Divider Panel Pet Crate for Small Dogs Pink
FDW$29.3812 rev
HOMEY PET 30 Inch Pink Dog Crate Cute Dog Cage Medium Sized Collapsible Small Dog Kennel Indoor Nano-Coated Metal Wire Dog Crate with Removable Floor Grid Tray Double Doors Dual Locks Handle
Homey Pet$77.45930 rev
Siedihit Dog Cat Playpen Puppy Pet Playpen Indoor for Small Dog Crate Tent Cage Outdoor Portable Pop Up Dogs Enclosure Kennel with Carrying Case for Dogs/Cats/Rabbits(Pink Small with pad)
Siedihit$25.19442 rev
Trending
90-day click momentumFDW Dog Crate for Small Dogs 18 Inch Folding Metal Wire Pet Cage Single Door W/Divider Panel Indoor Outdoor Kennel Leak-Proof Plastic Tray Pink
FDW$29.234.5★
Precision Pet ProValu Double Door Dog Crate Pink
Petmate$41.244.8★
XPIY Large Dog Crate 59 Inch Metal Kennel for Medium and Small Dogs Safe Indoor & Outdoor XL Big Puppy Cage Pet Playpen Yard Dog Fence Playpen Easy Assembly (Pink 59 Inch)
XPIY$74.824.8★
FDW Dog Crate for Medium Dogs 30 Inch Folding Metal WirePet Cage Double Door W/Divider Panel Indoor Outdoor Kennel Leak-Proof Plastic Tray Pink
FDW$37.594.5★
FDW 24 inch Dog Crate Dog Kennel Cage with Double Door Folding Metal Wire Dog Cage with Removable Tray&Divider Panel Pet Crate for Small Dogs Pink
FDW$29.383.7★
What buyers say about pink dog crate
What buyers praise and complain about, mined from review topics.What buyers love
“Fit perfect”
“Good quality, easy to set up exactly as pictured”
“Its so great for my dog”
“Sturdy and easy to set up,”
“I love the color”
“Seems To Be Durable”
“Exactly as described”
“Easy to assemble”
“Worth The Money”
“I love it very much and less cleanup”
What buyers complain about
“barely fits in this cage”
“Poor manufacturing”
“I needed something strong this is not”
“Breaks easily”
“Horrible latches/lock”
“I wish it was more baby pink”
“My crate arrived extremely dirty”
“Used. Product is correct, but there was pee on the mat. Mustve been returned. I decided to wash and keep it because of time constraints.”
“But the pad still smells like pee even after washing it”
“Cheap materials”
Top return reasons
Common questions
- Is pink dog crate profitable to sell on Amazon United States?
- The niche generates $156K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Skip it (36/100).
- How competitive is the pink dog crate niche?
- 10 brands and 16 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in pink dog crate?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 7.6% — above our launch gate.
- When does demand for pink dog crate peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the pink dog crate niche?
- Listings span $16.42–$77.45; the average listing price is $40.30 (sweet spot $15–$100). The average incumbent carries 10,891 reviews — the moat a new listing must climb.