Pink Collar

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months

192K

Growth, 90 days vs prior 90

-1.5%

Conversion, latest week

1.4%

Market size, estimated

$33Ka year

Peak month

March1.4× the quietest month

Top search term

floral dog collar37K searches a year

Listings sell for $12.32 on average, from $4.04 to $28.37. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $12.32 that is $0 to $1K a year per listing.

Average price

$12.32under the $15 to $100 sweet spot

Price range

$4.04–$28.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.2%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #303 within Collars, Harnesses & Leashes. It carries 2,212 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

83%

Out of stock, average day

0.7%

Average rank

#303in Collars, Harnesses & Leashes

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

2,212per listing

Listings tracked

142

36 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

36

Successful launches

4Amazon's first-year sales bar

Average brand age

42 months