pink collar
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but a small market ($33K/yr) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Competition
Incredible19%top-5 click share — an open shelf
Returns
Great1.2%return rate — above 6% kills the launch gate
Price range
Good$4.04–$28.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.32avg listing price — sweet spot $15–$100
Review moat
Okay2,212.03avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$33K$33K/yr · 192K searches
According to Flapen's Amazon United States niche tracking, pink collar is a $33K/yr Amazon United States market (192K searches/yr). The top 5 brands hold 33% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
pink collar market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $25K–$31K
- units × avg price
- Launch success
- 11%
- 4 of 36 new (360d)
- Conversion rate
- 1.4%
- Avg BSR
- #303
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 93%
- Out of stock
- 0.7%
- Avg brand age
- 42 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
76 rising
Sellers
88
Top-5 brand share
33%
Top 20: 69%
Top-5 click share
19%
Top 20: 44%
Open market
63%
- Unique style paws10%
- Babole Pet7%
- GoTags6%
- PLUTUS PET5%
- Mihqy4%
- lionet paws4%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -1.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top pink collar search terms
- floral dog collar37K/yr
- flower dog collar32K/yr
- lavender dog collar25K/yr
- dog collar with name and phone number17K/yr
- cute dog collar boy12K/yr
- dog collars with names and phone numbers14K/yr
- small pink dog collar10K/yr
- cute collar8K/yr
- small puppy collar girl5K/yr
- coral dog collar5K/yr
Top pink collar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 142 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Babole Pet Floral Dog Collar Cute Girl Dog Collars - Pastel Wildflowers Pattern Spring Summer Puppy Collar Adjustable Female Dog Collars for Small Medium Large Dogs S
Babole Pet$9.964.8★677 rev
Unique Style Paws Metal Buckle Rose Collar - Durable & Cute for Small to Large Dogs
Unique style paws$8.814.4★4,612 rev
Mihqy Dog Collar with Bohemia Floral Tribal Geometric Patterns - Soft Ethnic Style Collar Adjustable for Small Medium Large Dogs(Floral Pink M)
Mihqy$8.644.7★11,576 rev
GoTags Personalized Dog Collar Custom Embroidered with Pet Name and Number
GoTags$20.824.6★32,305 rev
Personalized Dog Collar with Name and Phone Number | Durable Metal Buckle | Ultra Wide Soft Neoprene Padded | Adjustable Reflective Weatherproof Dog Collar for Large Medium and Small Dogs
PLUTUS PET$13.574.4★3,614 rev
Newest
by launch date
MR.CHUBBYFACE Spring Summer Pink Dog Collar Cute Pink Floral Pattern Puppy Collar Durable Soft Fabric Pet Collar Gift for Small Medium Large Female Dog
MR.CHUBBYFACE$9.86271 rev
Personalized Dog Collars Custom Dog Collar with Name and Phone Number Laser-Engraved Floral Dog Collar with a Beautiful Charm Adjustable for Small Medium Large Dogs
Eittayneiv$19.683 rev
BHSQU Personalized Dog Collar Custom Engraved Neoprene Padded Litchi PU Leather Adjustable for Small Medium Large Dogs (XS: Adjustable 10.04-12.4 Neck Width 0.59)
BHSQU$16.635 rev
Spring Floral Dog Collar for Girl Dogs- Lavender Purple Flower Female Dog Collar Adjustable Soft Cute Dogs Collars for Small Dogs S
DOGWONG$11.50376 rev
Tag4Oikia Dog Collars for Small Dogs Floral Dog Collar Spring Summer Cute Daisy Print for Small Medium Large Dogs Cotton Puppy Collar with Adjustable Buckle Girl Female Dog Collars for Gifts-S
Tag4Oikia$9.46184 rev
Trending
90-day click momentumTag4Oikia Dog Collars for Small Dogs Floral Dog Collar Spring Summer Cute Daisy Print for Small Medium Large Dogs Cotton Puppy Collar with Adjustable Buckle Girl Female Dog Collars for Gifts-S
Tag4Oikia$9.464.7★
Personalized Dog Collars Custom Dog Collar with Name and Phone Number Laser-Engraved Floral Dog Collar with a Beautiful Charm Adjustable for Small Medium Large Dogs
Eittayneiv$19.684.6★
Beaus Bells 2 Extra Loud Cat & Dog Bells | Pet Tracker | Save Birds & Wildlife | Luxury Handmade Copper (Small)
Beau's Bells$16.334.6★
MR.CHUBBYFACE Spring Summer Pink Dog Collar Cute Pink Floral Pattern Puppy Collar Durable Soft Fabric Pet Collar Gift for Small Medium Large Female Dog
MR.CHUBBYFACE$9.864.7★
Bilisee Black Leather Heart O-ring Collar Necklace for Women Adjustable Gothic Punk Collar with Letters Soft Furry Choker Jewelry
Bilisee$17.395.0★
What buyers say about pink collar
What buyers praise and complain about, mined from review topics.What buyers love
“Phone Number is excellent quality”
“The sizing was accurate”
“AMAZING COLLAR”
“Beautiful color”
“the material is durable”
“Great deal”
“Better than expected”
“a sturdy clip”
“Easy to put on”
“The material is soft”
What buyers complain about
“Inaccurate size”
“Breaks easily”
“Very flimsy low quality”
“false advertising”
“the color faded quickly”
“Very thick and bulky”
“Bulky”
“difficult to see”
“Thin material and cheaply made”
“Its not worth the price”
Top return reasons
Common questions
- Is pink collar profitable to sell on Amazon United States?
- The niche generates $33K/yr across 142 tracked products. 4 of 36 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Worth a look (51/100).
- How competitive is the pink collar niche?
- 76 brands and 88 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 33% of demand.
- What do buyers complain about in pink collar?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.2%.
- When does demand for pink collar peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the pink collar niche?
- Listings span $4.04–$28.37; the average listing price is $12.32 (sweet spot $15–$100). The average incumbent carries 2,212 reviews — the moat a new listing must climb.