Pink Cat Collar

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months

209K

Growth, 90 days vs prior 90

-13.5%

Conversion, latest week

2.0%

Market size, estimated

$36Ka year

Peak month

December1.6× the quietest month

Top search term

fancy cat collar28K searches a year

Listings sell for $8.78 on average, from $3.95 to $17.05. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $8.78 that is $0 to $878 a year per listing.

Average price

$8.78under the $15 to $100 sweet spot

Price range

$3.95–$17.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$878

Returns

2.8%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #252 within Collars, Harnesses & Leashes. It carries 1,413 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

97%

Out of stock, average day

2.0%

Average rank

#252in Collars, Harnesses & Leashes

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

1,413per listing

Listings tracked

77

12 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

2Amazon's first-year sales bar

Average brand age

34 months