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Pine Tar

Maybe

An estimated 0.5% of orders come back. But the average product has 4,633 reviews to catch up to, so Pine Tar is a Maybe.

Flapen Score
53
53 / 100
Top 38% of 3,978 Pet Supplies niches · +2 vs the category median of 51
Market size
$232K/yr163K searches / yr
90-day growth
+16.6%search demand this quarter
Competition
67%top-5 click share · 12 brands · 103 sellers

Flapen Score

Pine Tar against its category

The dotted line is the Pet Supplies average. Past it, Pine Tar is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pine Tar market on Amazon at a glance

Shoppers on Amazon United States searched for Pine Tar 163K times last year and spent an estimated $232K. The top 5 brands take 79% of clicks. Demand peaks in Apr–May. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $232K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
+16.6%
Conversion, latest week
6.5%
Market size, estimated
$232Ka year
Peak month
April2.1× the quietest month
Top search term
pine tar150K searches a year

02 · Price

A sale here is worth $22.01.

Listings sell for $22.01 on average, from $7.01 to $50.44. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $22.01 that is $6K to $11K a year per listing.

Average price
$22.01inside the $15 to $100 sweet spot
Price range
$7.01–$50.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$6K–$11K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #166 within Horses. It carries 4,633 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
88%
Out of stock, average day
2.9%
Average rank
#166in Horses
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
4,633per listing
Listings tracked
16

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
79 months

Products

Top Pine Tar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

103

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

16%

  • Brand 149%
  • Brand 212%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (6 brands, 16%)

Demand

Pine Tar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.1×

Search terms

Top Pine Tar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pine tar150K/yr
  • pine tar oil5K/yr
  • pinetar4K/yr
  • pine tar for soap making5K/yr

Reviews and returns

What reviews say buyers love and hate about Pine Tar

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Smell”
16%of negative reviews mention “Smell”
0.5%of orders come back
“Smells like bubblegum”
A buyer, on “Smell”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pine Tar questions

Answered from the same tracked data.