Is pine tar profitable to sell on Amazon United States?

The niche generates $232K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +16.6%. Flapen's verdict: Worth a look (53/100).

How competitive is the pine tar niche?

12 brands and 103 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in pine tar?

Top complaints mined from reviews: Smell, Value For Money, Grip. The return rate is 0.5%.

When does demand for pine tar peak?

Demand peaks in Apr–May; the busiest month runs 2.1× the quietest.

What does it cost to enter the pine tar niche?

Listings span $7.01–$50.44; the average listing price is $22.01 (sweet spot $15–$100). The average incumbent carries 4,633 reviews — the moat a new listing must climb.

pine tar

Worth a look

Shows low returns (0.5%), but a deep review moat (4,633 avg reviews) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 6% kills the launch gate

Avg price

Great$22.01

avg listing price — sweet spot $15–$100

Price range

Great$7.01–$50.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Growth

Okay+16.6%

90-day search growth — must beat 0% to launch

Market size

Okay$232K

$232K/yr · 163K searches

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,633.13

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, pine tar is a $232K/yr Amazon United States market (163K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 53/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

pine tar market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $176K–$220K; units × avg price
Launch success: —; 1 of 2 new (360d)
Conversion rate: 6.5%
Avg BSR: #166
Page quality: 0%
Prime: 88%
Sponsored: 75%
Out of stock: 2.9%
Avg brand age: 79 months
Avg seller age: 155 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

103

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

16%

Bickmore49%
Marucci12%
Bronner Bros7%
Tiger Stick6%
All-Star5%
Tenda Horse Products5%
Open — no brand owns it (6 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.6% search growth over the last 90 days.

Peak months: Apr, May · busiest ÷ quietest = 2.1×

Open Trend

Top pine tar search terms

pine tar150K/yr +17.7%5.3% conv.
pine tar oil5K/yr +19.7%2.3% conv.
pinetar4K/yr +16.7%3.8% conv.
pine tar for soap making5K/yr -26.9%5.0% conv.

All search terms

Top pine tar products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pine Tar 16 oz | 100% Pure | Natural Sealant for Horse Hooves & Wood Preservative for Decks Fences Barns and Outdoor Wood | Protects Seals & Conditions | Made in USA

Bickmore$15.144.7★684 rev

Marucci Pine Tar Stick

Marucci$14.094.5★630 rev

Bickmore Pine Tar 1 Gallon - Hoof Care Formula for Horses

Bickmore$50.444.6★104 rev

Bickmore Pine Tar 32oz - Hoof Care Formula for Horses

Bickmore$18.944.7★353 rev

Tiger Stick in The Wrapper 4.25 OZ Hand Grip Pine Tar Baseball Bat

Tiger Stick$14.404.7★2,064 rev

Newest

by launch date

Geko Bubbletack Baseball Grip Enhancer-Water & Plant-Based Pine Tar Alternative Boost Exit Velo & Bat Control-Non-Hazardous Non-Aerosol-for Baseball/Softball Bats Bat Wraps-NOT for Athletic Tape

Geko Golf$24.9460 rev

6mo ago

Genuine Pine Tar - 1 Lt

Auson$40.89168 rev

11mo ago

Kraken Bat Grip Batting Pine Tar Grip Stick Enhancer for Baseball Bats and Other Sports Equipment Baby Blue One Size

Kraken Bat Grip$30.1078 rev

2y ago

Dr. Squatch Natural Mens Bar Soap - Cold Process Body Soap Bar with Natural Oils - Gifts for Men - Pine Tar (5 oz 3-Pack)

Dr. Squatch$20.5513,552 rev

9y ago

Bronner Bros BB Pine Tar Super Gro Conditioner Temple & Scalp Treatment to Moisturize Dry Scalp Soothe Itchy Scalp & Remove Dry Flakes with Pine Tar Salicylic Acid & Lanolin All Hair Types 6oz

Bronner Bros$8.19253 rev

10y ago

What buyers say about pine tar

What buyers praise and complain about, mined from review topics.

What buyers love

Smell23%

“No harsh smell”

Quality-Overall11%

“Good quality soap”

Grip9%

“It gives you a more solid grip that you have to get used to”

Advertised Vs Actual Product6%

“As advertised”

Ease Of Use5%

“Easy to use”

Value For Money5%

“Worth it”

Efficiency4%

“It works”

Cleansing4%

“it rinses right off”

Adhesion/Stickiness3%

“it's not too sticky”

Durability2%

“durability”

What buyers complain about

Smell16%

“Smells like bubblegum”

Value For Money10%

“To pricey”

Grip7%

“Doesnt work on the Vuk grips”

Adhesion/Stickiness5%

“Very sticky”

Stain Resistance5%

“Stained tub”

Durability4%

“it does not last a long time”

Moist/Dry4%

“drys out in two minutes”

Functionality-Overall3%

“it does not work”

Size-Overall3%

“Small”

Quality-Overall3%

“its no where near as good as something like Dove bodywash”

Top return reasons

Smell28%

Grip16%

Adhesion/Stickiness8%

Functionality-Overall8%

Leak-Proof6%

Defective Material/Parts5%

Advertised Vs Actual Product4%