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Pig Ears for Dogs

Pass

Pig Ears for Dogs scores 69 out of 100, a Pass. Shoppers spend an estimated $4.8M a year here, demand is soft, at -12.8% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
69
69 / 100
Top 2% of 3,978 Pet Supplies niches · +18 vs the category median of 51
Market size
$4.8M/yr844K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
48%top-5 click share · 19 brands · 22 sellers

Flapen Score

Pig Ears for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Pig Ears for Dogs is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pig Ears for Dogs market on Amazon at a glance

Shoppers on Amazon United States searched for Pig Ears for Dogs 844K times last year and spent an estimated $4.8M. The top 5 brands take 71% of clicks. Demand peaks in Dec. Flapen scores it 69 out of 100, a Pass.

01 · Demand

An estimated 13.5% of those searches ended in a purchase.

Shoppers searched for this 844K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.8M a year.

Searches, last 12 months
844K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
13.5%
Market size, estimated
$4.8Ma year
Peak month
December1.6× the quietest month
Top search term
pig ears for dogs393K searches a year

02 · Price

A sale here is worth $42.23.

Listings sell for $42.23 on average, from $5.97 to $125.43. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $42.23 that is $127K to $169K a year per listing.

Average price
$42.23inside the $15 to $100 sweet spot
Price range
$5.97–$125.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
3,000–4,000
Revenue per listing a year
$127K–$169K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #97 within Treats. It carries 1,754 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
94%
Out of stock, average day
2.6%
Average rank
#97in Treats
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
1,754per listing
Listings tracked
31

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Pig Ears for Dogs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

$0$144K$288K$432K$575K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

22

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 91%

Open market

24%

  • Best Pet Supplies33%
  • BRUTUS & BARNABY18%
  • Grillerz9%
  • Wonder Bound7%
  • K9warehouse5%
  • Loving Pets4%

Demand

Pig Ears for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Pig Ears for Dogs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pig ears for dogs393K/yr
  • pig ears185K/yr
  • pigs ears for dogs60K/yr
  • pig ears for dogs large60K/yr
  • dog pig ears23K/yr
  • pig ears for small dogs18K/yr
  • pig ear19K/yr
  • pigs ears17K/yr
  • dog treats pig ears10K/yr
  • pigs ears for large dogs13K/yr

Reviews and returns

What reviews say buyers love and hate about Pig Ears for Dogs

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Pet Friendly”
30%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“these are SMALL”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pig Ears for Dogs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data