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Petsafe Wire

Fail

The top 5 brands take 96% of clicks, so Petsafe Wire is a Fail.

Flapen Score
45
45 / 100
Ranks 2,799 of 3,978 Pet Supplies niches · −6 vs the category median of 51
Market size
$305K/yr77K searches / yr
90-day growth
+17.3%search demand this quarter
Competition
57%top-5 click share · 8 brands · 43 sellers

Flapen Score

Petsafe Wire against its category

The dotted line is the Pet Supplies average. Past it, Petsafe Wire is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Petsafe Wire market on Amazon at a glance

Shoppers on Amazon United States searched for Petsafe Wire 77K times last year and spent an estimated $305K. The top 5 brands take 96% of clicks. Demand peaks in Apr. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $305K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+17.3%
Conversion, latest week
6.2%
Market size, estimated
$305Ka year
Peak month
April2.0× the quietest month
Top search term
dog fence wire32K searches a year

02 · Price

A sale here is worth $64.29.

Listings sell for $64.29 on average, from $14.88 to $158.65. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $64.29 that is $6K to $16K a year per listing.

Average price
$64.29inside the $15 to $100 sweet spot
Price range
$14.88–$158.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$6K–$16K
Returns
6.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #166 within Training & Behavior Aids. It carries 818 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#166in Training & Behavior Aids
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
818per listing
Listings tracked
25

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Petsafe Wire products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

43

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

57%

Top 20: 95%

Open market

2%

  • Brand 161%
  • Brand 218%
  • Brand 313%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Demand

Petsafe Wire search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 2.0×

Search terms

Top Petsafe Wire search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog fence wire32K/yr
  • invisible fence wire12K/yr
  • underground dog fence wire9K/yr
  • electric dog fence wire6K/yr
  • petsafe wire5K/yr
  • underground fence wire3K/yr
  • pet fence wire3K/yr
  • pet safe wire3K/yr
  • extreme dog fence wire2K/yr
  • electric fence wire for dogs2K/yr

Reviews and returns

What reviews say buyers love and hate about Petsafe Wire

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Functionality-Overall”
6.4%of orders come back
“Does not work”
A buyer, on “Functionality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Petsafe Wire questions

Answered from the same tracked data.