Pet Urn
MaybeThe top 5 brands take only 35% of clicks. But buyers convert on only 0.8% of searches, so Pet Urn is a Maybe.
- Flapen Score
- 56 / 100Top 26% of 3,978 Pet Supplies niches · +5 vs the category median of 5156
- Market size
- $482K/yr2.2M searches / yr
- 90-day growth
- -12.0%search demand this quarter
- Competition
- 27%top-5 click share · 56 brands · 76 sellers
Flapen Score
Pet Urn against its category
The dotted line is the Pet Supplies average. Past it, Pet Urn is stronger. Inside it, weaker.
Market
The Pet Urn market on Amazon at a glance
Shoppers on Amazon United States searched for Pet Urn 2.2M times last year and spent an estimated $482K. The top 5 brands take 35% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $482K a year.
- Searches, last 12 months
- 2.2M
- Growth, 90 days vs prior 90
- -12.0%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $482Ka year
- Peak month
- January1.2× the quietest month
- Top search term
- dog urn299K searches a year
02 · Price
A sale here is worth $28.36.
Listings sell for $28.36 on average, from $6.55 to $65.87. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $28.36 that is $3K to $7K a year per listing.
- Average price
- $28.36inside the $15 to $100 sweet spot
- Price range
- $6.55–$65.87
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #263 within Memorials & Funerary. It carries 460 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 83%
- Out of stock, average day
- 1.5%
- Average rank
- #263in Memorials & Funerary
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 460per listing
- Listings tracked
- 81
04 · Newcomers
5 of last year's 20 launches cleared the first-year sales bar.
20 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 20
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Pet Urn products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
OtterPets Dog Urn for Ashes 4 Customizable Displays with Paw Print Ink Kit and Flannel Bag Pet Urns for Dogs Ashes Pet Cremation Box Cat Urn for Ashes Dog Ashes Keepsake (Black)
- Price
- $34.50
- Rating
- 4.8/5
- Reviews
- 381
- Age
- 4y ago

Wood Pet Urns for Dog/Cat Ashes - Small 10 Cu/in Resin Decorative Urn for Ashes for Dog Urns for Cats - Pet Memorial Remembrance Box - Blue Small
- Price
- $31.37
- Rating
- 4.7/5
- Reviews
- 363
- Age
- 1y ago

Pet Memorial Urns for Dogs or Cats Ashes Large Wooden Funeral Pets Memorial Urns with Photo Frame Cremation Urns Keepsake Memory Box for Loss Pets Ashes Urn for Pets
- Price
- $37.72
- Rating
- 4.7/5
- Reviews
- 239
- Age
- 2y ago

Pet Memorial Urns for Dog or Cat Ashes Large Wooden Funeral Cremation Urns with Photo Frame Keepsake Memory Box with Black Flannel Lining
- Price
- $21.86
- Rating
- 4.8/5
- Reviews
- 1,302
- Age
- 3y ago

Pearhead Pet Ceramic Forever in Our Hearts Urn Pet Memorial Dog Or Cat Keepsake Urn Rainbow Bridge Gold
- Price
- $19.55
- Rating
- 4.7/5
- Reviews
- 1,088
- Age
- 7y ago
Trending
estimated 90-day click momentum
ZMM Personalized Dog Urns for Ashes Custom Pet Urns for Dogs Cats with Name Photo Small Urns for Pet Ashes Keepsake Memorial for Pet Loss (Blue)
- Price
- $22.56
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 3mo ago

OtterPets Dog Urn for Ashes 4 Customizable Displays with Paw Print Ink Kit and Flannel Bag Pet Urns for Dogs Ashes Pet Cremation Box Cat Urn for Ashes Dog Ashes Keepsake (Brown)
- Price
- $36.10
- Rating
- 4.8/5
- Reviews
- 381
- Age
- 4y ago

abooxiu Pet Urn for Dogs Cats 4.8 Inch Small Urn for Pet Ashes Cremation Keepsake Urns Ceramic Mini Urns for Ashes Pet Memorial Sympathy Gifts for Loss of Pets Dog Urns Cat Urns
- Price
- $26.94
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 7mo ago

Pet Urns for Dogs Ashes Medium Pet Cremation Urn with Paw Print Holds Ashes Up to 55lbs Elegant Slate Gray Memorial Urn for Dogs & Cats
- Price
- $48.13
- Rating
- 4.7/5
- Reviews
- 156
- Age
- 3y ago

OtterPets Dog Urn for Ashes 4 Customizable Displays with Paw Print Ink Kit and Flannel Bag Pet Urns for Dogs Ashes Pet Cremation Box Cat Urn for Ashes Dog Ashes Keepsake (Black)
- Price
- $34.50
- Rating
- 4.8/5
- Reviews
- 381
- Age
- 4y ago
Newest
by launch date
ZMM Personalized Dog Urns for Ashes Custom Pet Urns for Dogs Cats with Name Photo Small Urns for Pet Ashes Keepsake Memorial for Pet Loss (Blue)
- Price
- $22.56
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 3mo ago

abooxiu Pet Urn for Dogs Cats 4.8 Inch Small Urn for Pet Ashes Cremation Keepsake Urns Ceramic Mini Urns for Ashes Pet Memorial Sympathy Gifts for Loss of Pets Dog Urns Cat Urns
- Price
- $26.94
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 7mo ago

HAMUIERS Pet Memorial Gift for Loss of Dog or Cat Heart Shape Glass Jar & Bottle for Fur Hair Whiskers or Ashes Keepsake Urn with Cork Top Charms for Cute Rainbow Bridge Memorial Dog
- Price
- $6.55
- Rating
- 4.8/5
- Reviews
- 283
- Age
- 10mo ago

QMoveltyF Pet Urns for Dog or Cat Ashes Sets Pet Cremation Urns Medium Wooden Keepsake Memory Box with Photo Frame with Black Flannel Lining Rainbow Bridge Keepsake Loss Pet Memorial Remembrance Gift
- Price
- $20.34
- Rating
- 4.6/5
- Reviews
- 80
- Age
- 1y ago

SOITIS Pet Memorial Urn for Cat or Dog Ashes - 3.54x3.15 Elegant Ceramic Keepsake Holder with Pet-Shaped Lid & Gold Trim Small Cyan Urn for Pet Ashes Portable Size Urns
- Price
- $14.06
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.
Brands
56 falling
Sellers
76
Est. top-5 brand share
35%
Top 20: 73%
Est. top-5 click share
27%
Top 20: 56%
Open market
61%
- OtterPets10%
- STONLIF7%
- DGDCDV7%
- PCS PET CREMATORY SUPPLIES6%
- ADMLC5%
- Pearhead4%
Demand
Pet Urn search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Pet Urn search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dog urn299K/yr
- pet urns for dogs292K/yr
- dog urns for ashes222K/yr
- pet urn236K/yr
- cat urn188K/yr
- urn for dog ashes157K/yr
- cat urns for ashes116K/yr
- pet urns for cats97K/yr
- pet urns84K/yr
- urns for dogs88K/yr
Reviews and returns
What reviews say buyers love and hate about Pet Urn
We read the reviews and the return reasons for every product selling here.
“Not the size I envisioned”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pet Urn questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









