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Pet Urn

Maybe

The top 5 brands take only 35% of clicks. But buyers convert on only 0.8% of searches, so Pet Urn is a Maybe.

Flapen Score
56
56 / 100
Top 26% of 3,978 Pet Supplies niches · +5 vs the category median of 51
Market size
$482K/yr2.2M searches / yr
90-day growth
-12.0%search demand this quarter
Competition
27%top-5 click share · 56 brands · 76 sellers

Flapen Score

Pet Urn against its category

The dotted line is the Pet Supplies average. Past it, Pet Urn is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pet Urn market on Amazon at a glance

Shoppers on Amazon United States searched for Pet Urn 2.2M times last year and spent an estimated $482K. The top 5 brands take 35% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $482K a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
0.8%
Market size, estimated
$482Ka year
Peak month
January1.2× the quietest month
Top search term
dog urn299K searches a year

02 · Price

A sale here is worth $28.36.

Listings sell for $28.36 on average, from $6.55 to $65.87. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $28.36 that is $3K to $7K a year per listing.

Average price
$28.36inside the $15 to $100 sweet spot
Price range
$6.55–$65.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #263 within Memorials & Funerary. It carries 460 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
83%
Out of stock, average day
1.5%
Average rank
#263in Memorials & Funerary
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
460per listing
Listings tracked
81

04 · Newcomers

5 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
5Amazon's first-year sales bar
Average brand age
32 months

Products

Top Pet Urn products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

56 falling

Sellers

76

Top-5 brand share

35%

Top 20: 73%

Top-5 click share

27%

Top 20: 56%

Open market

61%

  • Brand 110%
  • Brand 27%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Pet Urn search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Pet Urn search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog urn299K/yr
  • pet urns for dogs292K/yr
  • dog urns for ashes222K/yr
  • pet urn236K/yr
  • cat urn188K/yr
  • urn for dog ashes157K/yr
  • cat urns for ashes116K/yr
  • pet urns for cats97K/yr
  • pet urns84K/yr
  • urns for dogs88K/yr

Reviews and returns

What reviews say buyers love and hate about Pet Urn

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
36%of negative reviews mention “Size-Overall”
2.9%of orders come back
“Not the size I envisioned”
A buyer, on “Size-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pet Urn questions

Answered from the same tracked data.