Pet Tracker
PassPet Tracker scores 66 out of 100, a Pass. Shoppers spend an estimated $226K a year here, search demand grew +12.7% this quarter, and an estimated 1.9% of orders come back.
- Flapen Score
- 66 / 100Top 4% of 3,978 Pet Supplies niches · +15 vs the category median of 5166
- Market size
- $226K/yr323K searches / yr
- 90-day growth
- +12.7%search demand this quarter
- Competition
- 29%top-5 click share · 34 brands · 77 sellers
Flapen Score
Pet Tracker against its category
The dotted line is the Pet Supplies average. Past it, Pet Tracker is stronger. Inside it, weaker.
Market
The Pet Tracker market on Amazon at a glance
Shoppers on Amazon United States searched for Pet Tracker 323K times last year and spent an estimated $226K. The top 5 brands take 46% of clicks. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 323K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $226K a year.
- Searches, last 12 months
- 323K
- Growth, 90 days vs prior 90
- +12.7%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $226Ka year
- Top search term
- pet tracker131K searches a year
02 · Price
A sale here is worth $27.83.
Listings sell for $27.83 on average, from $5.30 to $101.80. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $27.83 that is $0 to $3K a year per listing.
- Average price
- $27.83inside the $15 to $100 sweet spot
- Price range
- $5.30–$101.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #95 within Collars, Harnesses & Leashes. It carries 2,148 reviews at 3.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 96%
- Out of stock, average day
- 23.1%
- Average rank
- #95in Collars, Harnesses & Leashes
- Average rating
- 3.71 starsAmazon United States average 4.42 stars
- Average reviews
- 2,148per listing
- Listings tracked
- 53
04 · Newcomers
21 of last year's 36 launches cleared the first-year sales bar.
36 products launched here in the last 12 months. 21 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 36
- Successful launches
- 21Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Pet Tracker products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Apple AirTag (2nd Generation): Tracker for Keychain Wallet and More; Locator with Sound; Simple One-Tap Setup with iPhone or iPad; Key Finder with up to 1.5X Precision Finding Range
- Price
- $28.15
- Rating
- 4.6/5
- Reviews
- 6,390
- Age
- 5mo ago

GPS Tracker for Dogs Smart Collar with Real-Time Location - Pet Location Tracker with Holder No Monthly Fee/No SIM Card Works with iOS Find My Ultra-Slim IP68 Waterproof Reliable Performance
- Price
- $26.89
- Rating
- 2.9/5
- Reviews
- 36
- Age
- 3mo ago

Life360 Tile - Bluetooth Tracker Keys Finder and Item Locator for Keys Bags and More. Phone Finder. Both iOS and Android Compatible. 1-Pack (Black)
- Price
- $18.55
- Rating
- 4.3/5
- Reviews
- 15,020
- Age
- 1y ago

Tractive Smart Dog GPS Tracker | Live Pet Tracker with Virtual Fence | Vital Signs Monitoring of Heart & Respiratory Rate | Bark Monitoring | Dog Collar Attachment (Brown)
- Price
- $54.04
- Rating
- 4.0/5
- Reviews
- 4,733
- Age
- 1y ago

Smart Tracker Tag Item Finder 4Pack Compatible with Apple Find My APP (iOS Only) IP67 Waterproof Replaceable Battery Suitable for Luggage Bags Wallets Backpacks Keys (weTag mini)
- Price
- $13.95
- Rating
- 4.1/5
- Reviews
- 1,590
- Age
- 8mo ago
Trending
estimated 90-day click momentum
for Dogs to 2
- Price
- $22.97
- Rating
- 2.2/5
- Reviews
- 25
- Age
- 1mo ago

Smart Collar with Real-Time Location
- Price
- $28.54
- Rating
- 1.1/5
- Reviews
- 8
- Age
- 1mo ago

GPS Tracker for Dogs Smart Collar with Real-Time Location - Pet Location Tracker with Holder No Monthly Fee/No SIM Card Works with iOS Find My Ultra-Slim IP68 Waterproof Reliable Performance
- Price
- $35.44
- Rating
- 2.8/5
- Reviews
- 58
- Age
- 3mo ago

GPS Tracker for Dogs Smart Collar with Real-Time Location - Pet Location Tracker with Holder No Monthly Fee/No SIM Card Works with iOS Find My Ultra-Slim IP68 Waterproof Reliable Performance
- Price
- $26.89
- Rating
- 2.9/5
- Reviews
- 36
- Age
- 3mo ago

GPS Tracker for Dogs Smart Collar with Real-Time Location Pet Location Tracker with Holder No Monthly Fee & No SIM Card Works with iOS Find My Ultra-Slim IP68 Waterproof Dog Tracker
- Price
- $21.31
- Rating
- 3.5/5
- Reviews
- 28
- Age
- 2mo ago
Newest
by launch date
for Dogs to 2
- Price
- $22.97
- Rating
- 2.2/5
- Reviews
- 25
- Age
- 1mo ago

Dog Tracker GPS Tracker for Dogs with Real-Time Location Tracking No Monthly Fee or SIM IP68 Waterproof Mini Pet Finder 365-Day Battery Stay Connected & Worry Less iOS Only (Black)
- Price
- $22.42
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 1mo ago

Smart Collar with Real-Time Location
- Price
- $28.54
- Rating
- 1.1/5
- Reviews
- 8
- Age
- 1mo ago

Smart Collar Pet Location Tracker with Holder
- Price
- $25.43
- Rating
- 1.7/5
- Reviews
- 13
- Age
- 1mo ago

GPS Tracker for Dogs Smart Collar with Real-Time Location Pet Location Tracker with Holder No Monthly Fee & No SIM Card Works with iOS Find My Ultra-Slim IP68 Waterproof Dog Tracker
- Price
- $21.31
- Rating
- 3.5/5
- Reviews
- 28
- Age
- 2mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.
Brands
34 rising
Sellers
77
Est. top-5 brand share
46%
Top 20: 89%
Est. top-5 click share
29%
Top 20: 69%
Open market
50%
- Nilone14%
- Tractive10%
- Apple10%
- Ztobny6%
- Life3606%
- Jdeetve4%
Demand
Pet Tracker search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2× · 7 of 12 months tracked
Search terms
Top Pet Tracker search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pet tracker131K/yr
- dog tracker tag42K/yr
- pet tracking device16K/yr
- animal tracker17K/yr
- dog tag tracker15K/yr
- dog tracking tag15K/yr
- pet tag tracker12K/yr
- dog tag with tracker9K/yr
- dog tracker android7K/yr
- gps tracker for dogs android7K/yr
Reviews and returns
What reviews say buyers love and hate about Pet Tracker
We read the reviews and the return reasons for every product selling here.
“Never worked”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pet Tracker questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









