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Pet Tracker

Pass

Pet Tracker scores 66 out of 100, a Pass. Shoppers spend an estimated $226K a year here, search demand grew +12.7% this quarter, and an estimated 1.9% of orders come back.

Flapen Score
66
66 / 100
Top 4% of 3,978 Pet Supplies niches · +15 vs the category median of 51
Market size
$226K/yr323K searches / yr
90-day growth
+12.7%search demand this quarter
Competition
29%top-5 click share · 34 brands · 77 sellers

Flapen Score

Pet Tracker against its category

The dotted line is the Pet Supplies average. Past it, Pet Tracker is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pet Tracker market on Amazon at a glance

Shoppers on Amazon United States searched for Pet Tracker 323K times last year and spent an estimated $226K. The top 5 brands take 46% of clicks. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 323K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $226K a year.

Searches, last 12 months
323K
Growth, 90 days vs prior 90
+12.7%
Conversion, latest week
2.5%
Market size, estimated
$226Ka year
Top search term
pet tracker131K searches a year

02 · Price

A sale here is worth $27.83.

Listings sell for $27.83 on average, from $5.30 to $101.80. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $27.83 that is $0 to $3K a year per listing.

Average price
$27.83inside the $15 to $100 sweet spot
Price range
$5.30–$101.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #95 within Collars, Harnesses & Leashes. It carries 2,148 reviews at 3.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
96%
Out of stock, average day
23.1%
Average rank
#95in Collars, Harnesses & Leashes
Average rating
3.71 starsAmazon United States average 4.42 stars
Average reviews
2,148per listing
Listings tracked
53

04 · Newcomers

21 of last year's 36 launches cleared the first-year sales bar.

36 products launched here in the last 12 months. 21 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
36
Successful launches
21Amazon's first-year sales bar
Average brand age
23 months

Products

Top Pet Tracker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

34 rising

Sellers

77

Top-5 brand share

46%

Top 20: 89%

Top-5 click share

29%

Top 20: 69%

Open market

50%

  • Brand 114%
  • Brand 210%
  • Brand 310%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Pet Tracker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.2× · 7 of 12 months tracked

Search terms

Top Pet Tracker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pet tracker131K/yr
  • dog tracker tag42K/yr
  • pet tracking device16K/yr
  • animal tracker17K/yr
  • dog tag tracker15K/yr
  • dog tracking tag15K/yr
  • pet tag tracker12K/yr
  • dog tag with tracker9K/yr
  • dog tracker android7K/yr
  • gps tracker for dogs android7K/yr

Reviews and returns

What reviews say buyers love and hate about Pet Tracker

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Assembly/Installation”
14%of negative reviews mention “Functionality-Overall”
1.9%of orders come back
“Never worked”
A buyer, on “Functionality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Pet Tracker questions

Answered from the same tracked data.