pet stain and odor remover
Worth a lookShows searches that convert (16.4% search→purchase), but a deep review moat (23,335 avg reviews) keeps it on the watch list.
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Great$1.6M$1.6M/yr · 622K searches
Avg price
Great$15.47avg listing price — sweet spot $15–$100
Price range
Good$4.87–$34.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Bad90%top-5 brand share — brand-locked demand
Review moat
Bad23,334.95avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, pet stain and odor remover is a $1.6M/yr Amazon United States market (622K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
pet stain and odor remover market data
- Units sold / yr
- 100K–125K
- avg 4,000–5,000/product
- Revenue / yr
- $1.5M–$1.9M
- units × avg price
- Conversion rate
- 16.4%
- Avg BSR
- #69
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 81%
- Out of stock
- 0.0%
- Avg brand age
- 75 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
92
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
67%
Top 20: 99%
Open market
7%
- Resolve35%
- Nature's Miracle26%
- Rocco & Roxie Supply Co.21%
- Bissell4%
- Carbona4%
- Mrs. MEYER'S3%
- Open — no brand owns it (5 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top pet stain and odor remover search terms
- pet stain remover for carpet114K/yr
- pet cleaner68K/yr
- pet stain and odor remover57K/yr
- pet stain remover45K/yr
- pet spray45K/yr
- dog carpet cleaner38K/yr
- lysol pet odor eliminator spray25K/yr
- pet carpet cleaner spray27K/yr
- dog cleaner27K/yr
- pet urine carpet cleaner29K/yr
Top pet stain and odor remover products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rocco & Roxie Supply Co. Stain & Strong Odor Eliminator Enzyme Cleaner Pet Odor Eliminator for Home - Carpet Stain Remover for Cats & Dog Pee - Urine Destroyer - Carpet Cleaner Spray Clear 32 Fl Oz
Rocco & Roxie Supply Co.$23.064.4★126,841 rev
Resolve Ultra Pet Carpet Cleaner Spray for Removal of Pet Stains & Odors 32oz
Resolve$9.274.7★18,290 rev
Natures Miracle Stain and Odor Remover Dog 32 Ounces Everyday Mess Enzymatic Odor Control Formula
Nature's Miracle$10.384.6★23,396 rev
Resolve Urine Destroyer Spray Pet Stain and Odor Remover Carpet Cleaner Solution for Cat and Dog Urine 32 Fl Oz
Resolve$9.324.6★21,149 rev
Natures Miracle Advanced Stain and Odor Eliminator Dog Spray Fresh Scent Severe Mess Enzymatic Formula For Tough Pet Messes 32 oz
Nature's Miracle$13.284.6★27,452 rev
Newest
by launch date
Shout Pet Stain Remover Spray Color-Safe Multisurface & Carpet Cleaner Solution for Dog & Cat Urine Feces Vomit & Mud Fights Odors & Remarking Fast-Acting Cleans in 5 Minutes or Less 22oz
SHOUT$8.58139 rev
Resolve 5-in-1 Carpet Cleaner Spray for Removal of Pet Stains & Odors Up to 7 Days Old 22oz
Resolve$13.481,062 rev
Mrs. MEYERS CLEAN DAY Pet Stain & Odor Fighter Orange Blossom Scent 16oz
Mrs. MEYER'S$9.511,208 rev
Carbona 2-in-1 Oxy-Powered Pet Stain & Odor Remover (13.5 Fl Oz) Carpet Spot Cleaner Removes Urine Odor Lifts Mud & Vomit Stains Prevents Resoiling
Carbona$10.281,209 rev
Rocco & Roxie Extreme Stain & Odor Eliminator for Strong Odor Pet Urine Enzyme Cleaner Destroyer Stain Remover Dog Poop and Cat Pee Enzymatic Carpet Cleaner Spray for Home Puppy Potty Training
Rocco & Roxie Supply Co.$27.12126,841 rev
Trending
90-day click momentumShout Pet Stain Remover Spray Color-Safe Multisurface & Carpet Cleaner Solution for Dog & Cat Urine Feces Vomit & Mud Fights Odors & Remarking Fast-Acting Cleans in 5 Minutes or Less 22oz
SHOUT$8.584.8★
Resolve 5-in-1 Carpet Cleaner Spray for Removal of Pet Stains & Odors Up to 7 Days Old 22oz
Resolve$13.484.6★
Resolve Urine Destroyer Spray Pet Stain and Odor Remover Carpet Cleaner Solution for Cat and Dog Urine 32 Fl Oz
Resolve$9.324.6★
Lysol Pet Odor Eliminator Spray Sanitizing and Disinfecting Spray for Pet Odors 15oz (Pack of 3)
Lysol$23.964.7★
FurryFreshness Extra Strength Cat or Dog Pee Stain & Permanent Odor Remover + Smell Eliminator -Removes Stains from Pets & Kids Including Urine or Blood- Lifts Old Carpet Stains- 32oz Spray
FurryFreshness$34.624.3★
What buyers say about pet stain and odor remover
What buyers praise and complain about, mined from review topics.What buyers love
“Removes smell”
“Excellent product”
“Cleans well”
“As advertised”
“Great Value”
“Works effectively”
“easy to open”
“The spray worked great”
“pet safe”
“easy to use follow directions”
What buyers complain about
“Unpleasant Smell”
“It doesn't work as described”
“Waste of money”
“Would not spray”
“Leaked”
“not the best cleaner”
“It stained my carpet”
“Not as advertised”
“It's not as good as other competing products”
“Burns skin”
Top return reasons
Common questions
- Is pet stain and odor remover profitable to sell on Amazon United States?
- The niche generates $1.6M/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.7%. Flapen's verdict: Worth a look (55/100).
- How competitive is the pet stain and odor remover niche?
- 11 brands and 92 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in pet stain and odor remover?
- Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.5%.
- When does demand for pet stain and odor remover peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the pet stain and odor remover niche?
- Listings span $4.87–$34.62; the average listing price is $15.47 (sweet spot $15–$100). The average incumbent carries 23,335 reviews — the moat a new listing must climb.