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Pet Safe Candles

Maybe

An estimated 0.8% of orders come back. But demand is soft, at -7.9% this quarter, so Pet Safe Candles is a Maybe.

Flapen Score
52
52 / 100
Top 42% of 3,978 Pet Supplies niches · +1 vs the category median of 51
Market size
$217K/yr269K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
48%top-5 click share · 9 brands · 16 sellers

Flapen Score

Pet Safe Candles against its category

The dotted line is the Pet Supplies average. Past it, Pet Safe Candles is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pet Safe Candles market on Amazon at a glance

Shoppers on Amazon United States searched for Pet Safe Candles 269K times last year and spent an estimated $217K. The top 5 brands take 90% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $217K a year.

Searches, last 12 months
269K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
4.0%
Market size, estimated
$217Ka year
Peak month
November2.1× the quietest month
Top search term
pet safe candles49K searches a year

02 · Price

A sale here is worth $20.47.

Listings sell for $20.47 on average, from $9.25 to $27.30. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $20.47 that is $5K to $10K a year per listing.

Average price
$20.47inside the $15 to $100 sweet spot
Price range
$9.25–$27.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #385 within Grooming. It carries 669 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
5.2%
Average rank
#385in Grooming
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
669per listing
Listings tracked
25

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Pet Safe Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

16

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

48%

Top 20: 93%

Open market

6%

  • Brand 136%
  • Brand 221%
  • Brand 316%
  • Brand 413%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (3 brands, 6%)

Demand

Pet Safe Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Pet Safe Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pet safe candles49K/yr
  • sand and paws candle38K/yr
  • pet house candles32K/yr
  • pet friendly candles29K/yr
  • cat safe candles19K/yr
  • sand and paws15K/yr
  • pet safe candle10K/yr
  • pet safe candles non toxic9K/yr
  • dog safe candles9K/yr
  • sand and paws candles13K/yr

Reviews and returns

What reviews say buyers love and hate about Pet Safe Candles

We read the reviews and the return reasons for every product selling here.

69%of positive reviews mention “Smell”
58%of negative reviews mention “Smell”
0.8%of orders come back
“It smells artificial”
A buyer, on “Smell”58% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pet Safe Candles questions

Answered from the same tracked data.