Pet Rock

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months

170K

Growth, 90 days vs prior 90

+0.1%

Conversion, latest week

1.8%

Market size, estimated

$47Ka year

Peak month

December3.0× the quietest month

Top search term

pet rock121K searches a year

Listings sell for $15.78 on average, from $5.07 to $30.43. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 750 to 1,000 of them. At $15.78 that is $12K to $16K a year per listing.

Average price

$15.78inside the $15 to $100 sweet spot

Price range

$5.07–$30.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

750–1,000

Revenue per listing a year

$12K–$16K

Returns

1.1%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,679 within Grooming. It carries 383 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

83%

Out of stock, average day

0.0%

Average rank

#1,679in Grooming

Average rating

4.12 starsAmazon United States average 4.42 stars

Average reviews

383per listing

Listings tracked

6

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months