Pet Purse

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months

95K

Growth, 90 days vs prior 90

+7.2%

Conversion, latest week

0.7%

Market size, estimated

$21Ka year

Peak month

December2.0× the quietest month

Top search term

small dog purse37K searches a year

Listings sell for $31.60 on average, from $6.73 to $85.90. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $31.60 that is $0 to $3K a year per listing.

Average price

$31.60inside the $15 to $100 sweet spot

Price range

$6.73–$85.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

7.7%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #186 within Carriers & Travel Products. It carries 3,406 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

99%

Out of stock, average day

2.2%

Average rank

#186in Carriers & Travel Products

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

3,406per listing

Listings tracked

74

15 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

8Amazon's first-year sales bar

Average brand age

33 months