Pet Prime Day Deals

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months

70K

Growth, 90 days vs prior 90

-3.9%

Conversion, latest week

3.2%

Market size, estimated

$44Ka year

Peak month

July10.8× the quietest month

Top search term

cat knife18K searches a year

Listings sell for $19.41 on average, from $3.86 to $143.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $19.41 that is $0 to $2K a year per listing.

Average price

$19.41inside the $15 to $100 sweet spot

Price range

$3.86–$143.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

0.4%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #772 within Toys. It carries 3,092 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

94%

Out of stock, average day

8.4%

Average rank

#772in Toys

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

3,092per listing

Listings tracked

63

16 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

4Amazon's first-year sales bar

Average brand age

47 months