Pet Filter
MaybeAn estimated 0.8% of orders come back. But the average product has 7,837 reviews to catch up to, so Pet Filter is a Maybe.
- Flapen Score
- 53 / 100Top 38% of 3,978 Pet Supplies niches · +2 vs the category median of 5153
- Market size
- $212K/yr79K searches / yr
- 90-day growth
- +5.2%search demand this quarter
- Competition
- 54%top-5 click share · 8 brands · 25 sellers
Flapen Score
Pet Filter against its category
The dotted line is the Pet Supplies average. Past it, Pet Filter is stronger. Inside it, weaker.
Market
The Pet Filter market on Amazon at a glance
Shoppers on Amazon United States searched for Pet Filter 79K times last year and spent an estimated $212K. The top 5 brands take 90% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 12.6% of those searches ended in a purchase.
Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $212K a year.
- Searches, last 12 months
- 79K
- Growth, 90 days vs prior 90
- +5.2%
- Conversion, latest week
- 12.6%
- Market size, estimated
- $212Ka year
- Peak month
- August1.2× the quietest month
- Top search term
- drinkwell pet fountain filters23K searches a year
02 · Price
A sale here is worth $21.32.
Listings sell for $21.32 on average, from $6.35 to $67.98. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $21.32 that is $16K to $21K a year per listing.
- Average price
- $21.32inside the $15 to $100 sweet spot
- Price range
- $6.35–$67.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $16K–$21K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #186 within Feeding & Watering Supplies. It carries 7,837 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #186in Feeding & Watering Supplies
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 7,837per listing
- Listings tracked
- 20
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Pet Filter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 flat
Sellers
25
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
54%
Top 20: 100%
Open market
5%
- Brand 162%
- Brand 210%
- Brand 37%
- Brand 46%
- Brand 55%
- Brand 65%
- Open — no brand owns it (2 brands, 5%)
Demand
Pet Filter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Pet Filter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- drinkwell pet fountain filters23K/yr
- petsafe drinkwell filters18K/yr
- drinkwell15K/yr
- drinkwell platinum pet fountain5K/yr
- drinkwell replacement carbon filters9K/yr
- petsafe drinkwell replacement carbon filters5K/yr
- drinkwell 3603K/yr
- drinkwell filters2K/yr
Reviews and returns
What reviews say buyers love and hate about Pet Filter
We read the reviews and the return reasons for every product selling here.
“pods do not filter”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pet Filter questions
Answered from the same tracked data.









