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Pet Filter

Maybe

An estimated 0.8% of orders come back. But the average product has 7,837 reviews to catch up to, so Pet Filter is a Maybe.

Flapen Score
53
53 / 100
Top 38% of 3,978 Pet Supplies niches · +2 vs the category median of 51
Market size
$212K/yr79K searches / yr
90-day growth
+5.2%search demand this quarter
Competition
54%top-5 click share · 8 brands · 25 sellers

Flapen Score

Pet Filter against its category

The dotted line is the Pet Supplies average. Past it, Pet Filter is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pet Filter market on Amazon at a glance

Shoppers on Amazon United States searched for Pet Filter 79K times last year and spent an estimated $212K. The top 5 brands take 90% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $212K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
+5.2%
Conversion, latest week
12.6%
Market size, estimated
$212Ka year
Peak month
August1.2× the quietest month
Top search term
drinkwell pet fountain filters23K searches a year

02 · Price

A sale here is worth $21.32.

Listings sell for $21.32 on average, from $6.35 to $67.98. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $21.32 that is $16K to $21K a year per listing.

Average price
$21.32inside the $15 to $100 sweet spot
Price range
$6.35–$67.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
$16K–$21K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #186 within Feeding & Watering Supplies. It carries 7,837 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#186in Feeding & Watering Supplies
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
7,837per listing
Listings tracked
20

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Pet Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 flat

Sellers

25

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

5%

  • Brand 162%
  • Brand 210%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (2 brands, 5%)

Demand

Pet Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Pet Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • drinkwell pet fountain filters23K/yr
  • petsafe drinkwell filters18K/yr
  • drinkwell15K/yr
  • drinkwell platinum pet fountain5K/yr
  • drinkwell replacement carbon filters9K/yr
  • petsafe drinkwell replacement carbon filters5K/yr
  • drinkwell 3603K/yr
  • drinkwell filters2K/yr

Reviews and returns

What reviews say buyers love and hate about Pet Filter

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Filtration”
20%of negative reviews mention “Filtration”
0.8%of orders come back
“pods do not filter”
A buyer, on “Filtration”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pet Filter questions

Answered from the same tracked data.