Pet Airtag
FailShoppers spend an estimated $42K a year here, so Pet Airtag is a Fail.
- Flapen Score
- 46 / 100Ranks 2,652 of 3,978 Pet Supplies niches · −5 vs the category median of 5146
- Market size
- $42K/yr49K searches / yr
- 90-day growth
- +14.4%search demand this quarter
- Competition
- 66%top-5 click share · 13 brands · 30 sellers
Flapen Score
Pet Airtag against its category
The dotted line is the Pet Supplies average. Past it, Pet Airtag is stronger. Inside it, weaker.
Market
The Pet Airtag market on Amazon at a glance
Shoppers on Amazon United States searched for Pet Airtag 49K times last year and spent an estimated $42K. The top 5 brands take 78% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 4.6% of those searches ended in a purchase.
Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.
- Searches, last 12 months
- 49K
- Growth, 90 days vs prior 90
- +14.4%
- Conversion, latest week
- 4.6%
- Market size, estimated
- $42Ka year
- Top search term
- pet airtag37K searches a year
02 · Price
A sale here is worth $18.73.
Listings sell for $18.73 on average, from $5.15 to $95.71. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $18.73 that is $0 to $2K a year per listing.
- Average price
- $18.73inside the $15 to $100 sweet spot
- Price range
- $5.15–$95.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #23 within Collars, Harnesses & Leashes. It carries 2,976 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 2.4%
- Average rank
- #23in Collars, Harnesses & Leashes
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 2,976per listing
- Listings tracked
- 18
04 · Newcomers
5 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 20 months
Products
Top Pet Airtag products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Apple AirTag (2nd Generation): Tracker for Keychain Wallet and More; Locator with Sound; Simple One-Tap Setup with iPhone or iPad; Key Finder with up to 1.5X Precision Finding Range
- Price
- $28.15
- Rating
- 4.6/5
- Reviews
- 6,390
- Age
- 5mo ago

Waterproof Airtag Holder for Dog Collar Soft Full-Body Protective Airtag Holder for Dog & Cat Collars Ultra-Durable Easy Installation Lightweight Clear Airtag Case (Black Regular)
- Price
- $6.86
- Rating
- 4.5/5
- Reviews
- 2,288
- Age
- 2y ago
![2 Pack Tracker Tags [Apple MFi Certified] Pair with Apple Find My (iOS Only) Bluetooth Air Smart Tags Key Finder Item Locator Waterproof Finder Worldwide Tracking for Pets Wallet Backpack Dogs Luggage](https://m.media-amazon.com/images/I/31-rV5ELOOL.jpg)
2 Pack Tracker Tags [Apple MFi Certified] Pair with Apple Find My (iOS Only) Bluetooth Air Smart Tags Key Finder Item Locator Waterproof Finder Worldwide Tracking for Pets Wallet Backpack Dogs Luggage
- Price
- $21.19
- Rating
- 4.4/5
- Reviews
- 2,506
- Age
- 1y ago

Dgerp Airtag Cat Collar Breakaway Reflective Kitten Collar with Apple Air Tag Holder and Bell for Girl Boy Cats 0.4 Inches in Width and Lightweight(Black)
- Price
- $7.68
- Rating
- 4.2/5
- Reviews
- 12,515
- Age
- 3y ago

AirTag Cat Collar Breakaway Reflective Cat Collar Compatible with Apple AirTag 1st & 2nd Gen Hidden Holder with Bell Lightweight Water-Resistant Strap for Cats AirTag Not Included
- Price
- $18.46
- Rating
- 4.3/5
- Reviews
- 3,210
- Age
- 2y ago
Trending
estimated 90-day click momentum![4 Pack Tracker Tags [Apple MFi Certified] Work with Apple Find My(iOS Only) Bluetooth Smart Tags Key Item Finder Waterproof Worldwide Replaceable Battery Tracking for Wallet Pets Backpack Dogs Luggage](https://m.media-amazon.com/images/I/41FyNNJlX8L.jpg)
4 Pack Tracker Tags [Apple MFi Certified] Work with Apple Find My(iOS Only) Bluetooth Smart Tags Key Item Finder Waterproof Worldwide Replaceable Battery Tracking for Wallet Pets Backpack Dogs Luggage
- Price
- $27.34
- Rating
- 4.6/5
- Reviews
- 438
- Age
- 5mo ago
![4 Pack Smart Tracker Tags Item Finder [Apple MFi Certified] Works with Apple Find My (iOS Only) Air Bluetooth Tag with Waterproof Replaceable Battery Worldwide Tracking for Key Wallet Bag Luggage Pets](https://m.media-amazon.com/images/I/412m6WknrDL.jpg)
4 Pack Smart Tracker Tags Item Finder [Apple MFi Certified] Works with Apple Find My (iOS Only) Air Bluetooth Tag with Waterproof Replaceable Battery Worldwide Tracking for Key Wallet Bag Luggage Pets
- Price
- $29.10
- Rating
- 4.6/5
- Reviews
- 402
- Age
- 4mo ago

Apple AirTag (2nd Generation) - 4 Pack: Tracker for Keychain Wallet and More; Locator with Sound; Simple One-Tap Setup with iPhone or iPad; Key Finder with up to 1.5X Precision Finding Range*
- Price
- $95.71
- Rating
- 4.6/5
- Reviews
- 6,390
- Age
- 5mo ago

ilFindYou Waterproof Airtag Dog Collar Holder for Apple Air Tag Silicone Dog Airtag Holder for Dogs & Cat Collars(Pink)
- Price
- $8.70
- Rating
- 4.8/5
- Reviews
- 379
- Age
- 1y ago

Apple AirTag (2nd Generation): Tracker for Keychain Wallet and More; Locator with Sound; Simple One-Tap Setup with iPhone or iPad; Key Finder with up to 1.5X Precision Finding Range
- Price
- $28.15
- Rating
- 4.6/5
- Reviews
- 6,390
- Age
- 5mo ago
Newest
by launch date![4 Pack Smart Tracker Tags Item Finder [Apple MFi Certified] Works with Apple Find My (iOS Only) Air Bluetooth Tag with Waterproof Replaceable Battery Worldwide Tracking for Key Wallet Bag Luggage Pets](https://m.media-amazon.com/images/I/412m6WknrDL.jpg)
4 Pack Smart Tracker Tags Item Finder [Apple MFi Certified] Works with Apple Find My (iOS Only) Air Bluetooth Tag with Waterproof Replaceable Battery Worldwide Tracking for Key Wallet Bag Luggage Pets
- Price
- $29.10
- Rating
- 4.6/5
- Reviews
- 402
- Age
- 4mo ago
![4 Pack Tracker Tags [Apple MFi Certified] Work with Apple Find My(iOS Only) Bluetooth Smart Tags Key Item Finder Waterproof Worldwide Replaceable Battery Tracking for Wallet Pets Backpack Dogs Luggage](https://m.media-amazon.com/images/I/41FyNNJlX8L.jpg)
4 Pack Tracker Tags [Apple MFi Certified] Work with Apple Find My(iOS Only) Bluetooth Smart Tags Key Item Finder Waterproof Worldwide Replaceable Battery Tracking for Wallet Pets Backpack Dogs Luggage
- Price
- $27.34
- Rating
- 4.6/5
- Reviews
- 438
- Age
- 5mo ago

Apple AirTag (2nd Generation): Tracker for Keychain Wallet and More; Locator with Sound; Simple One-Tap Setup with iPhone or iPad; Key Finder with up to 1.5X Precision Finding Range
- Price
- $28.15
- Rating
- 4.6/5
- Reviews
- 6,390
- Age
- 5mo ago

Apple AirTag (2nd Generation) - 4 Pack: Tracker for Keychain Wallet and More; Locator with Sound; Simple One-Tap Setup with iPhone or iPad; Key Finder with up to 1.5X Precision Finding Range*
- Price
- $95.71
- Rating
- 4.6/5
- Reviews
- 6,390
- Age
- 5mo ago
![Air Tracker Tags-4 Pack [MFi Certified] Smart Tag Pet Bluetooth Tracker for Apple Find My IP68 Waterproof Replaceable Battery Key Finder and Item Locator for Keys Luggage Pets Wallet (iOS Only)](https://m.media-amazon.com/images/I/41qlrf9337L.jpg)
Air Tracker Tags-4 Pack [MFi Certified] Smart Tag Pet Bluetooth Tracker for Apple Find My IP68 Waterproof Replaceable Battery Key Finder and Item Locator for Keys Luggage Pets Wallet (iOS Only)
- Price
- $19.21
- Rating
- 3.9/5
- Reviews
- 298
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
30
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
17%
- Apple27%
- WhoseID22%
- CYBERDOT15%
- Dgerp9%
- typecase6%
- ILFINDYOU5%
- Open — no brand owns it (7 brands, 17%)
Search terms
Top Pet Airtag search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pet airtag37K/yr
- airpet locator tag3K/yr
- air pet tag3K/yr
- airtag for pet3K/yr
- airpet tag3K/yr
Reviews and returns
What reviews say buyers love and hate about Pet Airtag
We read the reviews and the return reasons for every product selling here.
“Did not work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pet Airtag questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









