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Pet Airtag

Fail

Shoppers spend an estimated $42K a year here, so Pet Airtag is a Fail.

Flapen Score
46
46 / 100
Ranks 2,652 of 3,978 Pet Supplies niches · −5 vs the category median of 51
Market size
$42K/yr49K searches / yr
90-day growth
+14.4%search demand this quarter
Competition
66%top-5 click share · 13 brands · 30 sellers

Flapen Score

Pet Airtag against its category

The dotted line is the Pet Supplies average. Past it, Pet Airtag is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pet Airtag market on Amazon at a glance

Shoppers on Amazon United States searched for Pet Airtag 49K times last year and spent an estimated $42K. The top 5 brands take 78% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
+14.4%
Conversion, latest week
4.6%
Market size, estimated
$42Ka year
Top search term
pet airtag37K searches a year

02 · Price

A sale here is worth $18.73.

Listings sell for $18.73 on average, from $5.15 to $95.71. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $18.73 that is $0 to $2K a year per listing.

Average price
$18.73inside the $15 to $100 sweet spot
Price range
$5.15–$95.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #23 within Collars, Harnesses & Leashes. It carries 2,976 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#23in Collars, Harnesses & Leashes
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
2,976per listing
Listings tracked
18

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
20 months

Products

Top Pet Airtag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

30

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

17%

  • Brand 127%
  • Brand 222%
  • Brand 315%
  • Brand 49%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (7 brands, 17%)

Search terms

Top Pet Airtag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pet airtag37K/yr
  • airpet locator tag3K/yr
  • air pet tag3K/yr
  • airtag for pet3K/yr
  • airpet tag3K/yr

Reviews and returns

What reviews say buyers love and hate about Pet Airtag

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Functionality-Overall”
1.0%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pet Airtag questions

Answered from the same tracked data.