Personalized Dog Collars

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months

171K

Growth, 90 days vs prior 90

+1.7%

Conversion, latest week

2.8%

Market size, estimated

$70Ka year

Peak month

August2.2× the quietest month

Top search term

embroidered dog collar38K searches a year

Listings sell for $14.50 on average, from $7.28 to $23.20. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $14.50 that is $0 to $1K a year per listing.

Average price

$14.50under the $15 to $100 sweet spot

Price range

$7.28–$23.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

0.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #478 within Collars, Harnesses & Leashes. It carries 4,783 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

29%

Out of stock, average day

5.1%

Average rank

#478in Collars, Harnesses & Leashes

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

4,783per listing

Listings tracked

24

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

45 months