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Peppy Pet Ball for Dogs

Fail

Demand is soft, at -16.5% this quarter, so Peppy Pet Ball for Dogs is a Fail.

Flapen Score
48
48 / 100
Ranks 2,345 of 3,978 Pet Supplies niches · −3 vs the category median of 51
Market size
$143K/yr114K searches / yr
90-day growth
-16.5%search demand this quarter
Competition
55%top-5 click share · 14 brands · 23 sellers

Flapen Score

Peppy Pet Ball for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Peppy Pet Ball for Dogs is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peppy Pet Ball for Dogs market on Amazon at a glance

Shoppers on Amazon United States searched for Peppy Pet Ball for Dogs 114K times last year and spent an estimated $143K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $143K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-16.5%
Conversion, latest week
4.0%
Market size, estimated
$143Ka year
Peak month
December4.3× the quietest month
Top search term
cheerble19K searches a year

02 · Price

A sale here is worth $31.31.

Listings sell for $31.31 on average, from $6.99 to $97.41. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $31.31 that is $8K to $16K a year per listing.

Average price
$31.31inside the $15 to $100 sweet spot
Price range
$6.99–$97.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$8K–$16K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #296 within Toys. It carries 1,733 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
10.1%
Average rank
#296in Toys
Average rating
4.14 starsAmazon United States average 4.42 stars
Average reviews
1,733per listing
Listings tracked
24

04 · Newcomers

6 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
29 months

Products

Top Peppy Pet Ball for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

23

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

13%

  • Brand 172%
  • Brand 23%
  • Brand 33%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (8 brands, 13%)

Demand

Peppy Pet Ball for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Peppy Pet Ball for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cheerble19K/yr
  • cheerble wicked ball12K/yr
  • remote control ball18K/yr
  • remote control cars for dogs10K/yr
  • remote control car for dogs7K/yr
  • remote control car for dogs to chase4K/yr
  • cheerble ball6K/yr
  • dog toy remote control5K/yr
  • dog remote toy4K/yr
  • wicked ball air2K/yr

Reviews and returns

What reviews say buyers love and hate about Peppy Pet Ball for Dogs

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Fun/Entertainment Experience”
22%of negative reviews mention “Durability”
3.2%of orders come back
“Falling apart”
A buyer, on “Durability”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Peppy Pet Ball for Dogs questions

Answered from the same tracked data.