Pedigree Puppy Food

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $411K a year.

Searches, last 12 months

175K

Growth, 90 days vs prior 90

-2.0%

Conversion, latest week

11.7%

Market size, estimated

$411Ka year

Peak month

August1.2× the quietest month

Top search term

pedigree puppy food104K searches a year

Listings sell for $20.07 on average, from $5.77 to $56.43. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $20.07 that is $30K to $40K a year per listing.

Average price

$20.07inside the $15 to $100 sweet spot

Price range

$5.77–$56.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,500–2,000

Revenue per listing a year

$30K–$40K

Returns

0.0%of orders · Amazon United States median 2.1%

33% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #255 within Food. It carries 5,542 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

33%

Prime listings

78%

Out of stock, average day

2.3%

Average rank

#255in Food

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

5,542per listing

Listings tracked

9

The brands on the shelf have sold for 111 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

111 months