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Peat Moss for Aquarium

Fail

Demand is soft, at -27.2% this quarter, so Peat Moss for Aquarium is a Fail.

Flapen Score
44
44 / 100
Ranks 2,946 of 3,978 Pet Supplies niches · −7 vs the category median of 51
Market size
$120K/yr83K searches / yr
90-day growth
-27.2%search demand this quarter
Competition
61%top-5 click share · 13 brands · 54 sellers

Flapen Score

Peat Moss for Aquarium against its category

The dotted line is the Pet Supplies average. Past it, Peat Moss for Aquarium is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peat Moss for Aquarium market on Amazon at a glance

Shoppers on Amazon United States searched for Peat Moss for Aquarium 83K times last year and spent an estimated $120K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Mar–Sep. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 13.0% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-27.2%
Conversion, latest week
13.0%
Market size, estimated
$120Ka year
Peak month
January2.0× the quietest month
Top search term
ph down aquarium15K searches a year

02 · Price

A sale here is worth $11.08.

Listings sell for $11.08 on average, from $3.82 to $21.25. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $11.08 that is $3K to $6K a year per listing.

Average price
$11.08under the $15 to $100 sweet spot
Price range
$3.82–$21.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #159 within Fish & Aquatic Pets. It carries 5,933 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
92%
Out of stock, average day
0.3%
Average rank
#159in Fish & Aquatic Pets
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
5,933per listing
Listings tracked
26

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Peat Moss for Aquarium products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 flat

Sellers

54

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

61%

Top 20: 95%

Open market

9%

  • Brand 162%
  • Brand 210%
  • Brand 37%
  • Brand 46%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (7 brands, 9%)

Demand

Peat Moss for Aquarium search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Mar, Sep · busiest ÷ quietest = 2.0×

Search terms

Top Peat Moss for Aquarium search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ph down aquarium15K/yr
  • aquarium water softener10K/yr
  • peat moss for aquarium14K/yr
  • aquarium ph balancer8K/yr
  • api ph down7K/yr
  • fish tank ph balancer6K/yr
  • water softener for aquarium5K/yr
  • aquarium ph down4K/yr
  • aquarium peat moss4K/yr
  • ph balance for fish tank4K/yr

Reviews and returns

What reviews say buyers love and hate about Peat Moss for Aquarium

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Functionality-Overall”
0.6%of orders come back
“Did not work well”
A buyer, on “Functionality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Peat Moss for Aquarium questions

Answered from the same tracked data.