Pearl Dog Collar

Shoppers searched for this 347K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months

347K

Growth, 90 days vs prior 90

-4.4%

Conversion, latest week

1.6%

Market size, estimated

$64Ka year

Peak month

December1.2× the quietest month

Top search term

pearl dog collar69K searches a year

Listings sell for $11.19 on average, from $5.66 to $23.99. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $11.19 that is $0 to $1K a year per listing.

Average price

$11.19under the $15 to $100 sweet spot

Price range

$5.66–$23.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

5.8%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #1,524 within Collars, Harnesses & Leashes. It carries 308 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

3.6%

Average rank

#1,524in Collars, Harnesses & Leashes

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

308per listing

Listings tracked

62

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months