peanut butter dog treats
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible17.3%search→purchase rate — share of searches ending in a sale
Price range
Great$4.14–$60.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$990K$990K/yr · 477K searches
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.00avg listing price — sweet spot $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Bad5,103.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, peanut butter dog treats is a $990K/yr Amazon United States market (477K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
peanut butter dog treats market data
- Units sold / yr
- 80K–100K
- avg 1,500–2,000/product
- Revenue / yr
- $960K–$1.2M
- units × avg price
- Launch success
- —
- 2 of 2 new (360d)
- Conversion rate
- 17.3%
- Avg BSR
- #112
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 88 months
- Avg seller age
- 119 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
79
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
44%
Top 20: 81%
Open market
15%
- Old Mother Hubbard52%
- Milk-Bone11%
- Amazon Basics7%
- TIKI PETS6%
- SmartBones6%
- Purina Busy3%
- Open — no brand owns it (12 brands, 15%)
Demand
Weekly Amazon search volume, last 49 weeks — -11.4% search growth over the last 90 days.Top peanut butter dog treats search terms
- peanut butter dog treats159K/yr
- old mother hubbard dog treats mini77K/yr
- mother hubbard dog treats mini57K/yr
- dog treats peanut butter33K/yr
- peanut butter dog bones31K/yr
- dog peanut butter treats21K/yr
- peanut butter treats for dogs15K/yr
- peanut butter bones for dogs17K/yr
- peanut butter bones12K/yr
- milk bone peanut butter dog treats9K/yr
Top peanut butter dog treats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 40 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Old Mother Hubbard Wellness P-Nuttier Dog Biscuits Natural Training Treats Peanut Butter Flavor Mini Size (20 Ounce Bag)
Old Mother Hubbard$4.144.7★12,046 rev
Wellness Old Mother Hubbard Classic P-Nuttier Dog Biscuits Natural Training Treats Peanut Butter Flavor Mini Size 6 lb Box
Old Mother Hubbard$16.454.8★5,205 rev
Wellness Old Mother Hubbard Classic Original Mix Dog Biscuits Natural Training Treats 4 Flavors Mini Size 3.8 lb Bag
Old Mother Hubbard$11.854.7★7,297 rev
Amazon Basics Crunchy Dog Biscuits Peanut Butter Flavor Dog Treats 5 lb. Box
Amazon Basics$8.394.4★1,374 rev
Milk-Bone Peanut Buttery Bites Soft Dog Treats with Jif Peanut Butter 11.8-Oz. Bag
Milk-Bone$9.544.6★1,666 rev
Newest
by launch date
Blue Dog Bakery Softies Soft & Chewy Peanut Butter Dog Treats Medium Size Healthy Treats All Natural Ingredients 10 oz (Pack of 1)
Blue Dog Bakery$6.86158 rev
Amazon Basics Crunchy Dog Biscuits Peanut Butter Flavor Dog Treats 5 lb. Box
Amazon Basics$8.391,374 rev
Milk-Bone Peanut Buttery Bites Soft Dog Treats with Jif Peanut Butter 11.8-Oz. Bag
Milk-Bone$9.541,666 rev
Milk-Bone Peanut Buttery Bites Soft Dog Treats with Jif Peanut Butter & Real Bacon 11.8 Oz. Bags
Milk-Bone$9.881,014 rev
Buddy Biscuits 8 oz Bag of Softies Soft & Chewy Dog Treats Made with Peanut Butter 8 oz
TIKI PETS$5.893,020 rev
Trending
90-day click momentumBlue Dog Bakery Softies Soft & Chewy Peanut Butter Dog Treats Medium Size Healthy Treats All Natural Ingredients 10 oz (Pack of 1)
Blue Dog Bakery$6.864.7★
Wellness Old Mother Hubbard Classic Original Mix Dog Biscuits Natural Training Treats 4 Flavors Mini Size 20 oz Bag
Old Mother Hubbard$4.874.8★
DreamBone Peanut Butter Twist Stick Dog Treats Daily Rawhide-Free Chew Digests Safely and Completely with Real Protein Peanut Butter and Veggies 50 Count
DreamBone$10.364.7★
Himalayan Dog Chew Yogurt Sticks Peanut Butter Dog Treats With Prebiotics Probiotics & Protein Digestive Support Lactose & Gluten Free Natural Dog Treat for All Breeds Made in America 5 Count
Himalayan Dog Chew$7.204.3★
Wellness Old Mother Hubbard Classic ChickNApples Dog Biscuits Natural Training Treats Chicken and Apple Flavor Mini Size 20 oz Bag
Old Mother Hubbard$5.234.6★
What buyers say about peanut butter dog treats
What buyers praise and complain about, mined from review topics.What buyers love
“Good for dogs”
“Generations of dogs love these treats”
“Cheap Price”
“The quality is consistent”
“Great size”
“Great flavor”
“Easy for him to chew”
“They smell all natural”
“Keeps dog entertained”
“Healthy Ingredients”
What buyers complain about
“Very small”
“easy to break”
“May cause upset stomach”
“They aren't cheap”
“not soft either”
“The peanut butter smells rancid”
“Not for aggressive chewers”
“Not as advertised”
“they start having seizures”
“Poor quality control”
Top return reasons
Common questions
- Is peanut butter dog treats profitable to sell on Amazon United States?
- The niche generates $990K/yr across 40 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Worth a look (58/100).
- How competitive is the peanut butter dog treats niche?
- 18 brands and 79 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in peanut butter dog treats?
- Top complaints mined from reviews: Size-Overall, Durability, Indigestion. The return rate is 0.0%.
- What does it cost to enter the peanut butter dog treats niche?
- Listings span $4.14–$60.67; the average listing price is $12.00 (sweet spot $15–$100). The average incumbent carries 5,104 reviews — the moat a new listing must climb.