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Peanut Butter Dog Treats

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -11.4% this quarter, so Peanut Butter Dog Treats is a Maybe.

Flapen Score
58
58 / 100
Top 19% of 3,978 Pet Supplies niches · +7 vs the category median of 51
Market size
$990K/yr477K searches / yr
90-day growth
-11.4%search demand this quarter
Competition
44%top-5 click share · 18 brands · 79 sellers

Flapen Score

Peanut Butter Dog Treats against its category

The dotted line is the Pet Supplies average. Past it, Peanut Butter Dog Treats is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peanut Butter Dog Treats market on Amazon at a glance

Shoppers on Amazon United States searched for Peanut Butter Dog Treats 477K times last year and spent an estimated $990K. The top 5 brands take 82% of clicks. Demand peaks in Mar–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 17.3% of those searches ended in a purchase.

Shoppers searched for this 477K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $990K a year.

Searches, last 12 months
477K
Growth, 90 days vs prior 90
-11.4%
Conversion, latest week
17.3%
Market size, estimated
$990Ka year
Peak month
December2.2× the quietest month
Top search term
peanut butter dog treats159K searches a year

02 · Price

A sale here is worth $12.00.

Listings sell for $12.00 on average, from $4.14 to $60.67. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $12.00 that is $18K to $24K a year per listing.

Average price
$12.00under the $15 to $100 sweet spot
Price range
$4.14–$60.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
1,500–2,000
Revenue per listing a year
$18K–$24K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #112 within Treats. It carries 5,104 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#112in Treats
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
5,104per listing
Listings tracked
40

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
88 months

Products

Top Peanut Butter Dog Treats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

79

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

44%

Top 20: 81%

Open market

15%

  • Brand 152%
  • Brand 211%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (12 brands, 15%)

Demand

Peanut Butter Dog Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Peanut Butter Dog Treats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peanut butter dog treats159K/yr
  • old mother hubbard dog treats mini77K/yr
  • mother hubbard dog treats mini57K/yr
  • dog treats peanut butter33K/yr
  • peanut butter dog bones31K/yr
  • dog peanut butter treats21K/yr
  • peanut butter treats for dogs15K/yr
  • peanut butter bones for dogs17K/yr
  • peanut butter bones12K/yr
  • milk bone peanut butter dog treats9K/yr

Reviews and returns

What reviews say buyers love and hate about Peanut Butter Dog Treats

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Pet Friendly”
13%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Very small”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Peanut Butter Dog Treats questions

Answered from the same tracked data.