peanut butter dog bones
Worth a lookShows low returns (0.0%), but soft demand (-7.9% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.54avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good$5.57–$27.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$165K$165K/yr · 84K searches
Review moat
Bad5,312.13avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, peanut butter dog bones is a $165K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jul–Oct–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
peanut butter dog bones market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $182K–$218K
- units × avg price
- Launch success
- —
- 1 of 2 new (360d)
- Conversion rate
- 13.5%
- Avg BSR
- #220
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 2.3%
- Avg brand age
- 82 months
- Avg seller age
- 132 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
67
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
46%
Top 20: 89%
Open market
23%
- SmartBones30%
- Purina Busy13%
- Cadet12%
- Ultra Chewy9%
- Pawstruck7%
- Amazon Basics5%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -7.9% search growth over the last 90 days.Peak months: Jul, Oct, Dec · busiest ÷ quietest = 3.2×
Top peanut butter dog bones search terms
- peanut butter dog bones31K/yr
- peanut butter bones for dogs17K/yr
- peanut butter bones12K/yr
- dog bones peanut butter4K/yr
- peanut butter dog chews5K/yr
- peanut butter chews for dogs4K/yr
- dog peanut butter bones5K/yr
- peanut butter bone4K/yr
- peanut butter dog bone3K/yr
Top peanut butter dog bones products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 31 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cadet Stuffed Shin Bone Long Lasting Dog Bones for Aggressive Chewers High Protein Filled Dental Chew Bully Stick Peanut Butter Filling 5-6 for Large Dogs
Cadet$5.574.4★6,300 rev
Purina Busy Bone Adult Dog Chew Bone Treats Peanut Butter - 10 ct. Pouch
Purina Busy$13.224.6★10,756 rev
SmartBones Mini Bones With Real Peanut Butter 56 Count Rawhide-Free Chews For Dogs
SmartBones$22.594.7★16,017 rev
SmartBones Mini Bones With Real Peanut Butter Rawhide-Free Chews For Dogs 32 Count
SmartBones$14.974.7★16,017 rev
Ultra Chewy Peanut Butter Double Treat Bones: Long-Lasting Dog Treats Made in USA for Large and Small Breeds Highly Digestible Ideal for Aggressive Chewers (12 Count)
Ultra Chewy$17.894.5★2,551 rev
Newest
by launch date
Amazon Basics Double Chew Bone Dog Treats Peanut Butter - 8 Count 1 Pack
Amazon Basics$7.6543 rev
Amazon Basics Crunchy Dog Biscuits Peanut Butter Flavor Dog Treats 5 lb. Box
Amazon Basics$8.391,374 rev
Pawstruck Large 5-6 Filled Dog Bones Peanut Butter Flavor - Made in USA Long Lasting Stuffed Femur for Aggressive Chewers Dental Treat - Pack of 3 Packaging May Vary
Pawstruck$24.66447 rev
Natural Farm Peanut Butter Filled Bones (3-4 Inch 6 Count) Limited Ingredient Natural Stuffed Dental Dog Bone Treats for Dogs Made with Real Beef
Natural Farm$18.83574 rev
Wonder Bound Peanut Butter Flavor Dog Twist Sticks - 55 Count - Rawhide-Free Dog Treats Dental Health Chews for Plaque & Tartar Control Easy to Digest Long-Lasting
Wonder Bound$10.28812 rev
Trending
90-day click momentumAmazon Basics Double Chew Bone Dog Treats Peanut Butter - 8 Count 1 Pack
Amazon Basics$7.654.3★
DreamBone Peanut Butter Twist Stick Dog Treats Daily Rawhide-Free Chew Digests Safely and Completely with Real Protein Peanut Butter and Veggies 50 Count
DreamBone$10.364.7★
Himalayan Dog Chew Yogurt Sticks Peanut Butter Dog Treats With Prebiotics Probiotics & Protein Digestive Support Lactose & Gluten Free Natural Dog Treat for All Breeds Made in America 5 Count
Himalayan Dog Chew$7.204.3★
Wonder Bound Peanut Butter Flavor Dog Twist Sticks - 55 Count - Rawhide-Free Dog Treats Dental Health Chews for Plaque & Tartar Control Easy to Digest Long-Lasting
Wonder Bound$10.284.6★
Amazon Basics Crunchy Dog Biscuits Peanut Butter Flavor Dog Treats 5 lb. Box
Amazon Basics$8.394.4★
What buyers say about peanut butter dog bones
What buyers praise and complain about, mined from review topics.What buyers love
“Dog loves it”
“Price is affordable”
“Excellent treat”
“They are well made”
“Soft and chewy”
“keeps her entertained”
“I like that there are different flavors”
“Great size”
“don't crumble or break”
“His breath smells great”
What buyers complain about
“easy to break”
“They are large”
“Caused diarrhea”
“They aren't cheap”
“Not for aggressive chewers”
“These look rough”
“No smell”
“Poor quality control”
“These twist sticks are very thin”
“Misleading product info”
Top return reasons
Common questions
- Is peanut butter dog bones profitable to sell on Amazon United States?
- The niche generates $165K/yr across 31 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Worth a look (54/100).
- How competitive is the peanut butter dog bones niche?
- 18 brands and 67 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in peanut butter dog bones?
- Top complaints mined from reviews: Durability, Size-Overall, Indigestion. The return rate is 0.0%.
- When does demand for peanut butter dog bones peak?
- Demand peaks in Jul–Oct–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the peanut butter dog bones niche?
- Listings span $5.57–$27.12; the average listing price is $14.54 (sweet spot $15–$100). The average incumbent carries 5,312 reviews — the moat a new listing must climb.