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Peanut Butter Dog Bones

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -7.9% this quarter, so Peanut Butter Dog Bones is a Maybe.

Flapen Score
54
54 / 100
Top 34% of 3,978 Pet Supplies niches · +3 vs the category median of 51
Market size
$165K/yr84K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
46%top-5 click share · 18 brands · 67 sellers

Flapen Score

Peanut Butter Dog Bones against its category

The dotted line is the Pet Supplies average. Past it, Peanut Butter Dog Bones is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peanut Butter Dog Bones market on Amazon at a glance

Shoppers on Amazon United States searched for Peanut Butter Dog Bones 84K times last year and spent an estimated $165K. The top 5 brands take 71% of clicks. Demand peaks in Jul–Oct–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 13.5% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $165K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
13.5%
Market size, estimated
$165Ka year
Peak month
July3.2× the quietest month
Top search term
peanut butter dog bones31K searches a year

02 · Price

A sale here is worth $14.54.

Listings sell for $14.54 on average, from $5.57 to $27.12. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $14.54 that is $4K to $7K a year per listing.

Average price
$14.54under the $15 to $100 sweet spot
Price range
$5.57–$27.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #220 within Treats. It carries 5,312 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#220in Treats
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
5,312per listing
Listings tracked
31

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
82 months

Products

Top Peanut Butter Dog Bones products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

67

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

46%

Top 20: 89%

Open market

23%

  • Brand 130%
  • Brand 213%
  • Brand 312%
  • Brand 49%
  • Brand 57%
  • Brand 65%

Demand

Peanut Butter Dog Bones search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Oct, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Peanut Butter Dog Bones search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peanut butter dog bones31K/yr
  • peanut butter bones for dogs17K/yr
  • peanut butter bones12K/yr
  • dog bones peanut butter4K/yr
  • peanut butter dog chews5K/yr
  • peanut butter chews for dogs4K/yr
  • dog peanut butter bones5K/yr
  • peanut butter bone4K/yr
  • peanut butter dog bone3K/yr

Reviews and returns

What reviews say buyers love and hate about Peanut Butter Dog Bones

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Pet Friendly”
15%of negative reviews mention “Durability”
<0.1%of orders come back, a rate Amazon rounds to zero
“easy to break”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Peanut Butter Dog Bones questions

Answered from the same tracked data.