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Pawsmooth Silent Dog Nail File

Fail

Shoppers spend an estimated $14K a year here, so Pawsmooth Silent Dog Nail File is a Fail.

Flapen Score
44
44 / 100
Ranks 2,946 of 3,978 Pet Supplies niches · −7 vs the category median of 51
Market size
$14K/yr17K searches / yr
90-day growth
+0.0%search demand this quarter
Competition
65%top-5 click share · 15 brands · 29 sellers

Flapen Score

Pawsmooth Silent Dog Nail File against its category

The dotted line is the Pet Supplies average. Past it, Pawsmooth Silent Dog Nail File is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pawsmooth Silent Dog Nail File market on Amazon at a glance

Shoppers on Amazon United States searched for Pawsmooth Silent Dog Nail File 17K times last year and spent an estimated $14K. The top 5 brands take 82% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
+0.0%
Conversion, latest week
7.6%
Market size, estimated
$14Ka year
Top search term
pawsmooth silent dog nail file7K searches a year

02 · Price

A sale here is worth $10.83.

Listings sell for $10.83 on average, from $7.24 to $22.56. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $10.83 that is $0 to $1K a year per listing.

Average price
$10.83under the $15 to $100 sweet spot
Price range
$7.24–$22.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 26.8% of listings are out of stock. The average listing ranks #291 within Grooming. It carries 4,811 reviews at 3.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
83%
Out of stock, average day
26.8%
Average rank
#291in Grooming
Average rating
3.64 starsAmazon United States average 4.42 stars
Average reviews
4,811per listing
Listings tracked
23

04 · Newcomers

2 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
2Amazon's first-year sales bar
Average brand age
25 months

Products

Top Pawsmooth Silent Dog Nail File products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

15

Sellers

29

Top-5 brand share

82%

Top 20: 99%

Top-5 click share

65%

Top 20: 97%

Open market

14%

  • Brand 125%
  • Brand 220%
  • Brand 318%
  • Brand 414%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (9 brands, 14%)

Search terms

Top Pawsmooth Silent Dog Nail File search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pawsmooth silent dog nail file7K/yr
  • pawsmooth silent dog nail file with 3 sanding pads4K/yr
  • pawsmooth3K/yr
  • paw smooth dog nail file2K/yr

Reviews and returns

What reviews say buyers love and hate about Pawsmooth Silent Dog Nail File

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Ease Of Use”
12%of negative reviews mention “Functionality-Overall”
2.2%of orders come back
“Doesnt really work as I had hoped”
A buyer, on “Functionality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pawsmooth Silent Dog Nail File questions

Answered from the same tracked data.