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Pawshield

Fail

Demand is soft, at -90.3% this quarter, so Pawshield is a Fail.

Flapen Score
46
46 / 100
Ranks 2,652 of 3,978 Pet Supplies niches · −5 vs the category median of 51
Market size
$67K/yr23K searches / yr
90-day growth
-90.3%search demand this quarter
Competition
90%top-5 click share · 4 brands · 6 sellers

Flapen Score

Pawshield against its category

The dotted line is the Pet Supplies average. Past it, Pawshield is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pawshield market on Amazon at a glance

Shoppers on Amazon United States searched for Pawshield 23K times last year and spent an estimated $67K. All 4 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -90.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-90.3%
Conversion, latest week
10.0%
Market size, estimated
$67Ka year
Top search term
pawshield ultrasonic flea device4K searches a year

02 · Price

A sale here is worth $29.05.

Listings sell for $29.05 on average, from $20.31 to $52.91. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $29.05 that is $0 to $3K a year per listing.

Average price
$29.05inside the $15 to $100 sweet spot
Price range
$20.31–$52.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #328 within Training & Behavior Aids. It carries 21 reviews at 3.84 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
43%
Out of stock, average day
8.1%
Average rank
#328in Training & Behavior Aids
Average rating
3.84 starsAmazon United States average 4.42 stars
Average reviews
21per listing
Listings tracked
7

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 2 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
2 months

Products

Top Pawshield products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

4

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 154%
  • Brand 230%
  • Brand 311%
  • Brand 45%

Demand

Pawshield search demand

Weekly searches over the year. Pick a range.

300200Apr '26Apr '26May '26May '26May '26Jun '26Jul '26

Search terms

Top Pawshield search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pawshield ultrasonic flea device4K/yr
  • pawshield16K/yr
  • paw shield3K/yr

Reviews and returns

What reviews say buyers love and hate about Pawshield

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Value For Money”
46%of negative reviews mention “Pest/Insect Control”
0.1%of orders come back
“Does not repel bugs”
A buyer, on “Pest/Insect Control”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Pawshield questions

Answered from the same tracked data.