pawshield
Skip itSoft demand (-90.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible20.71avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Avg price
Incredible$29.05avg listing price — sweet spot $15–$100
Price range
Incredible$20.31–$52.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$67K$67K/yr · 23K searches
Competition
Bad90%top-5 click share — a locked-up shelf
Growth
Bad-90.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pawshield is a $67K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
pawshield market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $22K–$29K
- units × avg price
- Launch success
- 0%
- 0 of 7 new (360d)
- Conversion rate
- 10.0%
- Avg BSR
- #328
- Page quality
- 0%
- Prime
- 43%
- Sponsored
- 100%
- Out of stock
- 8.1%
- Avg brand age
- 2 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
4
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Solubrilho54%
- Generic30%
- Revolmax11%
- FTOTL5%
Demand
Weekly Amazon search volume, last 14 weeks — -90.3% search growth over the last 90 days.Top pawshield search terms
- pawshield ultrasonic flea device4K/yr
- pawshield16K/yr
- paw shield3K/yr
Top pawshield products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pawshield - Plug in Pawshield Ultrasonic Home Guardian for Cats Dogs (5 PCS)
Solubrilho$52.913.6★11 rev
2PCS 2026 Pawshield Ultrasonic Device Pawshield Ultrasonic Plug-in Device with Soft Indicator Light Quiet Home Environment Support Device for Dogs Cats Easy Plug-and-Play Quiet Operation
Generic$23.085.0★1 rev
Pawshield - Plug in Pawshield Ultrasonic Home Guardian for Cats Dogs (3 PCS)
Solubrilho$34.583.6★11 rev
2026 Upgraded Ultrasonic Home Guardian Pawshield Flea Indoor Environment Management System for Cats 360 Comfort Shield for Felines Plug-in Ready Non-Disruptive (3 Pcs Black)
Generic$22.013.9★3 rev
AUR-A28 Ultrasonic Pest Control Repeller - Electronic & Ultrasound Indoor Plug-in Repellent - Get rid of - Rodents Mice Squirrels 6 Pack
Revolmax$20.563.6★22 rev
Newest
by launch date
FTOTL 2026 Upgrade Ultrasonic Repeller & Insect Indoor Repeller 6 Pack Plug-in Pest Control for Mice Roaches Spiders Mosquitoes & Flies Safe for Kids and Pets
FTOTL$29.8622 rev
2PCS 2026 Pawshield Ultrasonic Device Pawshield Ultrasonic Plug-in Device with Soft Indicator Light Quiet Home Environment Support Device for Dogs Cats Easy Plug-and-Play Quiet Operation
Generic$23.081 rev
AUR-A28 Ultrasonic Pest Control Repeller - Electronic & Ultrasound Indoor Plug-in Repellent - Get rid of - Rodents Mice Squirrels 6 Pack
Revolmax$20.5622 rev
2026 Upgraded Ultrasonic Home Guardian Pawshield Flea Indoor Environment Management System for Cats 360 Comfort Shield for Felines Plug-in Ready Non-Disruptive (3 Pcs Black)
Generic$22.013 rev
Pawshield - Plug in Pawshield Ultrasonic Home Guardian for Cats Dogs (5 PCS)
Solubrilho$52.9111 rev
Trending
90-day click momentum
Revolmax T-27 Ultrasonic Pest Control Repeller - Electronic & Ultrasound Indoor Plug-in Repellent - Get rid of - Rodents Mice Squirrels Bats Insects Bed Bugs Ants
Revolmax$20.313.8★
2PCS 2026 Pawshield Ultrasonic Device Pawshield Ultrasonic Plug-in Device with Soft Indicator Light Quiet Home Environment Support Device for Dogs Cats Easy Plug-and-Play Quiet Operation
Generic$23.085.0★
FTOTL 2026 Upgrade Ultrasonic Repeller & Insect Indoor Repeller 6 Pack Plug-in Pest Control for Mice Roaches Spiders Mosquitoes & Flies Safe for Kids and Pets
FTOTL$29.863.4★
2026 Upgraded Ultrasonic Home Guardian Pawshield Flea Indoor Environment Management System for Cats 360 Comfort Shield for Felines Plug-in Ready Non-Disruptive (3 Pcs Black)
Generic$22.013.9★
AUR-A28 Ultrasonic Pest Control Repeller - Electronic & Ultrasound Indoor Plug-in Repellent - Get rid of - Rodents Mice Squirrels 6 Pack
Revolmax$20.563.6★
What buyers say about pawshield
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for money”
“Gets rid of pest”
“Calmer cats, Happy Me”
“Works as should”
“Lightweight and cute”
“Great product”
What buyers complain about
“Does not repel bugs”
“Did not work at all”
“There is absolutely literally in no directions”
“Flea relief that doesn't work like the ad says”
“They don't come in pink or aqua, unfortunately”
“Waste of money”
“Non effective”
Top return reasons
Common questions
- Is pawshield profitable to sell on Amazon United States?
- The niche generates $67K/yr across 7 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -90.3%. Flapen's verdict: Skip it (46/100).
- How competitive is the pawshield niche?
- 4 brands and 6 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in pawshield?
- Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Instructions/User Manual/Troubleshooting. The return rate is 0.1%.
- What does it cost to enter the pawshield niche?
- Listings span $20.31–$52.91; the average listing price is $29.05 (sweet spot $15–$100). The average incumbent carries 21 reviews — the moat a new listing must climb.