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Pawpystuff Cozy Rider Dog Seat Cover

Fail

Shoppers spend an estimated $28K a year here, so Pawpystuff Cozy Rider Dog Seat Cover is a Fail.

Flapen Score
40
40 / 100
Ranks 3,360 of 3,978 Pet Supplies niches · −11 vs the category median of 51
Market size
$28K/yr12K searches / yr
90-day growth
+183.1%search demand this quarter
Competition
81%top-5 click share · 9 brands · 22 sellers

Flapen Score

Pawpystuff Cozy Rider Dog Seat Cover against its category

The dotted line is the Pet Supplies average. Past it, Pawpystuff Cozy Rider Dog Seat Cover is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pawpystuff Cozy Rider Dog Seat Cover market on Amazon at a glance

Shoppers on Amazon United States searched for Pawpystuff Cozy Rider Dog Seat Cover 12K times last year and spent an estimated $28K. The top 5 brands take 87% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +183.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
+183.1%
Conversion, latest week
2.7%
Market size, estimated
$28Ka year
Top search term
pawpystuff cozy rider dog seat cover8K searches a year

02 · Price

A sale here is worth $83.33.

Listings sell for $83.33 on average, from $35.26 to $157.34. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $83.33 that is $0 to $8K a year per listing.

Average price
$83.33inside the $15 to $100 sweet spot
Price range
$35.26–$157.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #71 within Carriers & Travel Products. It carries 5,594 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#71in Carriers & Travel Products
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
5,594per listing
Listings tracked
12

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
25 months

Products

Top Pawpystuff Cozy Rider Dog Seat Cover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

22

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

9%

  • Brand 136%
  • Brand 224%
  • Brand 310%
  • Brand 48%
  • Brand 58%
  • Brand 65%
  • Open — no brand owns it (3 brands, 9%)

Reviews and returns

What reviews say buyers love and hate about Pawpystuff Cozy Rider Dog Seat Cover

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
14%of negative reviews mention “Durability”
3.0%of orders come back
“Didn't last”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pawpystuff Cozy Rider Dog Seat Cover questions

Answered from the same tracked data.