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Pawguard

Maybe

Search demand grew >1,000% this quarter. But the top 5 brands take 100% of clicks, so Pawguard is a Maybe.

Flapen Score
58
58 / 100
Top 19% of 3,978 Pet Supplies niches · +7 vs the category median of 51
Market size
$17K/yr7K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
90%top-5 click share · 4 brands · 5 sellers

Flapen Score

Pawguard against its category

The dotted line is the Pet Supplies average. Past it, Pawguard is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pawguard market on Amazon at a glance

Shoppers on Amazon United States searched for Pawguard 7K times last year and spent an estimated $17K. All 4 brands take every click. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
6.8%
Market size, estimated
$17Ka year
Top search term
pawguard5K searches a year

02 · Price

A sale here is worth $34.17.

Listings sell for $34.17 on average, from $25.86 to $44.93. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $34.17 that is $0 to $3K a year per listing.

Average price
$34.17inside the $15 to $100 sweet spot
Price range
$25.86–$44.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 37.2% of listings are out of stock. The average listing ranks #424 within Health Supplies. It carries 10 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
37.2%
Average rank
#424in Health Supplies
Average rating
4.08 starsAmazon United States average 4.42 stars
Average reviews
10per listing
Listings tracked
6

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Pawguard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 147%
  • Brand 220%
  • Brand 318%
  • Brand 415%

Reviews and returns

What reviews say buyers love and hate about Pawguard

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Ease Of Chewing/Swallowing”
20%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“A bit pricey”
A buyer, on “Value For Money”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Pawguard questions

Answered from the same tracked data.