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Pawfy Skin and Coat

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Pawfy Skin and Coat is a Maybe.

Flapen Score
54
54 / 100
Top 34% of 3,978 Pet Supplies niches · +3 vs the category median of 51
Market size
$296K/yr69K searches / yr
90-day growth
-0.5%search demand this quarter
Competition
76%top-5 click share · 3 brands · 7 sellers

Flapen Score

Pawfy Skin and Coat against its category

The dotted line is the Pet Supplies average. Past it, Pawfy Skin and Coat is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pawfy Skin and Coat market on Amazon at a glance

Shoppers on Amazon United States searched for Pawfy Skin and Coat 69K times last year and spent an estimated $296K. All 3 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 16.8% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $296K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
16.8%
Market size, estimated
$296Ka year
Peak month
January2.0× the quietest month
Top search term
omega skin and coat chews for dogs22K searches a year

02 · Price

A sale here is worth $25.67.

Listings sell for $25.67 on average, from $17.78 to $34.84. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $25.67 that is $19K to $26K a year per listing.

Average price
$25.67inside the $15 to $100 sweet spot
Price range
$17.78–$34.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
$19K–$26K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Health Supplies. It carries 4,607 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#34in Health Supplies
Average rating
4.09 starsAmazon United States average 4.42 stars
Average reviews
4,607per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Pawfy Skin and Coat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 162%
  • Brand 227%
  • Brand 311%
  • Open — no brand owns it (0%)

Demand

Pawfy Skin and Coat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Pawfy Skin and Coat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • omega skin and coat chews for dogs22K/yr
  • bark and spark16K/yr
  • pawfy skin and coat15K/yr
  • bark and spark omega skin and coat6K/yr
  • bark & spark omega skin & coat salmon oil3K/yr
  • omega skin and coat2K/yr
  • bark & spark2K/yr
  • pawfy skin and coat chews for dogs2K/yr

Reviews and returns

What reviews say buyers love and hate about Pawfy Skin and Coat

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Pet Friendly”
29%of negative reviews mention “Allergies”
<0.1%of orders come back, a rate Amazon rounds to zero
“skin itching”
A buyer, on “Allergies”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Pawfy Skin and Coat questions

Answered from the same tracked data.