Pawfy Skin and Coat
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Pawfy Skin and Coat is a Maybe.
- Flapen Score
- 54 / 100Top 34% of 3,978 Pet Supplies niches · +3 vs the category median of 5154
- Market size
- $296K/yr69K searches / yr
- 90-day growth
- -0.5%search demand this quarter
- Competition
- 76%top-5 click share · 3 brands · 7 sellers
Flapen Score
Pawfy Skin and Coat against its category
The dotted line is the Pet Supplies average. Past it, Pawfy Skin and Coat is stronger. Inside it, weaker.
Market
The Pawfy Skin and Coat market on Amazon at a glance
Shoppers on Amazon United States searched for Pawfy Skin and Coat 69K times last year and spent an estimated $296K. All 3 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 16.8% of those searches ended in a purchase.
Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $296K a year.
- Searches, last 12 months
- 69K
- Growth, 90 days vs prior 90
- -0.5%
- Conversion, latest week
- 16.8%
- Market size, estimated
- $296Ka year
- Peak month
- January2.0× the quietest month
- Top search term
- omega skin and coat chews for dogs22K searches a year
02 · Price
A sale here is worth $25.67.
Listings sell for $25.67 on average, from $17.78 to $34.84. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $25.67 that is $19K to $26K a year per listing.
- Average price
- $25.67inside the $15 to $100 sweet spot
- Price range
- $17.78–$34.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $19K–$26K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Health Supplies. It carries 4,607 reviews at 4.09 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #34in Health Supplies
- Average rating
- 4.09 starsAmazon United States average 4.42 stars
- Average reviews
- 4,607per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Pawfy Skin and Coat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Brand 162%
- Brand 227%
- Brand 311%
- Open — no brand owns it (0%)
Demand
Pawfy Skin and Coat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Pawfy Skin and Coat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- omega skin and coat chews for dogs22K/yr
- bark and spark16K/yr
- pawfy skin and coat15K/yr
- bark and spark omega skin and coat6K/yr
- bark & spark omega skin & coat salmon oil3K/yr
- omega skin and coat2K/yr
- bark & spark2K/yr
- pawfy skin and coat chews for dogs2K/yr
Reviews and returns
What reviews say buyers love and hate about Pawfy Skin and Coat
We read the reviews and the return reasons for every product selling here.
“skin itching”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pawfy Skin and Coat questions
Answered from the same tracked data.









