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Paw Print Ornament Kit Dog

Fail

Demand is soft, at -49.5% this quarter, so Paw Print Ornament Kit Dog is a Fail.

Flapen Score
36
36 / 100
Ranks 3,650 of 3,978 Pet Supplies niches · −15 vs the category median of 51
Market size
$146K/yr90K searches / yr
90-day growth
-49.5%search demand this quarter
Competition
80%top-5 click share · 7 brands · 11 sellers

Flapen Score

Paw Print Ornament Kit Dog against its category

The dotted line is the Pet Supplies average. Past it, Paw Print Ornament Kit Dog is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paw Print Ornament Kit Dog market on Amazon at a glance

Shoppers on Amazon United States searched for Paw Print Ornament Kit Dog 90K times last year and spent an estimated $146K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -49.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-49.5%
Conversion, latest week
11.1%
Market size, estimated
$146Ka year
Peak month
December53.7× the quietest month
Top search term
paw print ornament kit23K searches a year

02 · Price

A sale here is worth $14.62.

Listings sell for $14.62 on average, from $6.44 to $20.09. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $14.62 that is $7K to $11K a year per listing.

Average price
$14.62under the $15 to $100 sweet spot
Price range
$6.44–$20.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$7K–$11K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #127 within Memorials & Funerary. It carries 2,241 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
15.4%
Average rank
#127in Memorials & Funerary
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
2,241per listing
Listings tracked
10

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Paw Print Ornament Kit Dog products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

11

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

3%

  • Brand 141%
  • Brand 224%
  • Brand 311%
  • Brand 49%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (1 brand, 3%)

Demand

Paw Print Ornament Kit Dog search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '24Spike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 53.7×

Search terms

Top Paw Print Ornament Kit Dog search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paw print ornament kit23K/yr
  • paw print ornament14K/yr
  • dog paw print ornament kit9K/yr
  • dog paw ornament kit9K/yr
  • dog paw ornament7K/yr
  • paw ornament kit3K/yr
  • paw ornament6K/yr
  • dog print ornament kit4K/yr
  • paw print christmas ornament4K/yr
  • pet paw print ornament kit3K/yr

Reviews and returns

What reviews say buyers love and hate about Paw Print Ornament Kit Dog

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Ease Of Use”
14%of negative reviews mention “Ease Of Use”
2.9%of orders come back
“Extremely difficult to use”
A buyer, on “Ease Of Use”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Paw Print Ornament Kit Dog questions

Answered from the same tracked data.