Paw Balance
MaybeAn estimated 0.2% of orders come back. But the top 5 products take 100% of clicks, so Paw Balance is a Maybe.
- Flapen Score
- 51 / 100Ranks 1,808 of 3,978 Pet Supplies niches · on the category median51
- Market size
- $79K/yr12K searches / yr
- 90-day growth
- +32.2%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 3 sellers
Flapen Score
Paw Balance against its category
The dotted line is the Pet Supplies average. Past it, Paw Balance is stronger. Inside it, weaker.
Market
The Paw Balance market on Amazon at a glance
Shoppers on Amazon United States searched for Paw Balance 12K times last year and spent an estimated $79K. All 3 brands take every click. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 10.9% of those searches ended in a purchase.
Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +32.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.
- Searches, last 12 months
- 12K
- Growth, 90 days vs prior 90
- +32.2%
- Conversion, latest week
- 10.9%
- Market size, estimated
- $79Ka year
- Top search term
- paw balance6K searches a year
02 · Price
A sale here is worth $61.81.
Listings sell for $61.81 on average, from $28.36 to $181.32. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At $61.81 that is $6K to $15K a year per listing.
- Average price
- $61.81inside the $15 to $100 sweet spot
- Price range
- $28.36–$181.32
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $6K–$15K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #581 within Health Supplies. It carries 165 reviews at 4.14 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 60%
- Out of stock, average day
- 0.0%
- Average rank
- #581in Health Supplies
- Average rating
- 4.14 starsAmazon United States average 4.42 stars
- Average reviews
- 165per listing
- Listings tracked
- 5
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Paw Balance products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 147%
- Brand 244%
- Brand 39%
Reviews and returns
What reviews say buyers love and hate about Paw Balance
We read the reviews and the return reasons for every product selling here.
“Still itchy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paw Balance questions
Answered from the same tracked data.









