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Paw Balance

Maybe

An estimated 0.2% of orders come back. But the top 5 products take 100% of clicks, so Paw Balance is a Maybe.

Flapen Score
51
51 / 100
Ranks 1,808 of 3,978 Pet Supplies niches · on the category median
Market size
$79K/yr12K searches / yr
90-day growth
+32.2%search demand this quarter
Competition
100%top-5 click share · 3 brands · 3 sellers

Flapen Score

Paw Balance against its category

The dotted line is the Pet Supplies average. Past it, Paw Balance is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paw Balance market on Amazon at a glance

Shoppers on Amazon United States searched for Paw Balance 12K times last year and spent an estimated $79K. All 3 brands take every click. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +32.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
+32.2%
Conversion, latest week
10.9%
Market size, estimated
$79Ka year
Top search term
paw balance6K searches a year

02 · Price

A sale here is worth $61.81.

Listings sell for $61.81 on average, from $28.36 to $181.32. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At $61.81 that is $6K to $15K a year per listing.

Average price
$61.81inside the $15 to $100 sweet spot
Price range
$28.36–$181.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
$6K–$15K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #581 within Health Supplies. It carries 165 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
60%
Out of stock, average day
0.0%
Average rank
#581in Health Supplies
Average rating
4.14 starsAmazon United States average 4.42 stars
Average reviews
165per listing
Listings tracked
5

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Paw Balance products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 147%
  • Brand 244%
  • Brand 39%

Reviews and returns

What reviews say buyers love and hate about Paw Balance

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Pet Friendly”
37%of negative reviews mention “Allergies”
0.2%of orders come back
“Still itchy”
A buyer, on “Allergies”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Paw Balance questions

Answered from the same tracked data.