parrot food
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$23.69avg listing price — sweet spot $15–$100
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Market size
Great$1.5M$1.5M/yr · 573K searches
Price range
Great$10.88–$110.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,858.28avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, parrot food is a $1.5M/yr Amazon United States market (573K searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 65/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
parrot food market data
- Units sold / yr
- 60K–80K
- avg 750–1,000/product
- Revenue / yr
- $1.4M–$1.9M
- units × avg price
- Launch success
- —
- 1 of 1 new (360d)
- Conversion rate
- 11.4%
- Avg BSR
- #102
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 67%
- Out of stock
- 1.0%
- Avg brand age
- 71 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
76
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
41%
Top 20: 82%
Open market
12%
- Kaytee46%
- ZuPreem18%
- Vitakraft8%
- Wild Harvest8%
- Higgins6%
- SLEEK & SASSY3%
- Open — no brand owns it (7 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top parrot food search terms
- parrot food318K/yr
- macaw food39K/yr
- parrot food for large birds32K/yr
- african grey parrot food29K/yr
- cockatoo food21K/yr
- parrot food for medium birds17K/yr
- kaytee parrot food18K/yr
- parrot seed11K/yr
- amazon parrot food11K/yr
- macaw food for large birds9K/yr
Top parrot food products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 39 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kaytee Fiesta Parrot Food Nutritious and Fun Blend Supports Skin Feather Digestion Brain and Heart Health 2.5 pounds
Kaytee$14.694.6★3,967 rev
Kaytee Forti-Diet Pro Health+Safflower Nourish+Protect Parrot Food Supports Breeding and Molting Nutrition Backed by Science Digestive and Brain Health 4 pounds
Kaytee$10.884.6★2,649 rev
Vitakraft Menu Premium Parrot Food - Vitamin-Fortified - Macaw Amazon Conure and Parrot Food for Large Birds 5 Pound (Pack of 1)
Vitakraft$14.834.5★2,969 rev
Wild Harvest Universal Blend for Medium and Large Birds 10 Pounds; Fortified Nutrition
Wild Harvest$12.324.5★19,341 rev
ZuPreem FruitBlend Bird Pellets Daily Bird Food for Parrot Conure Caique African Grey Eclectus Small Cockatoo Core Nutrition for Medium Large Birds Parrot Food (ML 3.5 lbs)
ZuPreem$20.134.7★5,900 rev
Newest
by launch date
Scenic Mix Jungle Large Parrot Food - 3 lb Bag - 1 Bird Pellets - Complete Nutrition for Macaws Amazons Cockatoos African Grey Parrots & More
Scenic$24.97169 rev
KikiBirds Feather Shine High Potency Blend with Bee Pollen & Freeze-Dried Sprouts - Premium Parrot Food for Molting Breeding & Growth - Omega Rich | 17.5% Plant Protein | USA-Made
KikiBirds$20.52148 rev
Kaytee Nutri Soft Pet Parrot & Conure Bird Food 3 Pound
Kaytee$18.93838 rev
Kaytee Nutri Soft Pet Macaw & Cockatoo Bird Food 3 Pound
Kaytee$18.93377 rev
Wild Harvest Universal Blend for Medium and Large Birds 10 Pounds; Fortified Nutrition
Wild Harvest$12.3219,341 rev
Trending
90-day click momentumScenic Mix Jungle Large Parrot Food - 3 lb Bag - 1 Bird Pellets - Complete Nutrition for Macaws Amazons Cockatoos African Grey Parrots & More
Scenic$24.974.4★
Wild Harvest Advanced Nutrition Parrot 8 Pounds Seed Grain And Vegetable Mix
Wild Harvest$14.204.4★
Kaytee Forti-Diet Pro Health Nourish+Protect Parrot Food Comprehensive Nutrition Backed by Science Digestive Health Immune Support 5 pounds
Kaytee$14.164.6★
Kaytee Supreme Pet Parrot Bird Food 5 Pound
Kaytee$12.404.5★
ZuPreem Pure Fun Bird Food Parrot Conure Caique African Grey Eclectus Small Cockatoo Seed and Pellet Blend for Medium Large Birds Bird Food Mixer Topper Enriching Variety (ML 2 lbs)
ZuPreem$13.984.6★
What buyers say about parrot food
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality seed”
“My parrot loves this”
“Worth every cent spent”
“Birds love this food”
“The product arrived fresh”
“Nice colours”
“they're the perfect size treat and my blue and gold loves them”
“as advertised”
“you can smell the freshness”
“A well balanced combination of ingredients”
What buyers complain about
“it cannot fit everyone”
“a tad over priced”
“Not as advertised”
“it did not smell right”
“Poor Quality”
“WASTE”
“The fruit was dry”
“Moths, moths, and more moths”
“Not for our African Gray he didnt take to it”
“Not a full ingredient list”
Top return reasons
Common questions
- Is parrot food profitable to sell on Amazon United States?
- The niche generates $1.5M/yr across 39 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Worth a look (65/100).
- How competitive is the parrot food niche?
- 13 brands and 76 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in parrot food?
- Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.0%.
- When does demand for parrot food peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the parrot food niche?
- Listings span $10.88–$110.77; the average listing price is $23.69 (sweet spot $15–$100). The average incumbent carries 2,858 reviews — the moat a new listing must climb.