Parrot Food
PassParrot Food scores 65 out of 100, a Pass. Shoppers spend an estimated $1.5M a year here, demand is soft, at -1.7% this quarter, and an estimated 0.0% of orders come back.
- Flapen Score
- 65 / 100Top 5% of 3,978 Pet Supplies niches · +14 vs the category median of 5165
- Market size
- $1.5M/yr573K searches / yr
- 90-day growth
- -1.7%search demand this quarter
- Competition
- 41%top-5 click share · 13 brands · 76 sellers
Flapen Score
Parrot Food against its category
The dotted line is the Pet Supplies average. Past it, Parrot Food is stronger. Inside it, weaker.
Market
The Parrot Food market on Amazon at a glance
Shoppers on Amazon United States searched for Parrot Food 573K times last year and spent an estimated $1.5M. The top 5 brands take 85% of clicks. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 11.4% of those searches ended in a purchase.
Shoppers searched for this 573K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.
- Searches, last 12 months
- 573K
- Growth, 90 days vs prior 90
- -1.7%
- Conversion, latest week
- 11.4%
- Market size, estimated
- $1.5Ma year
- Peak month
- September1.3× the quietest month
- Top search term
- parrot food318K searches a year
02 · Price
A sale here is worth $23.69.
Listings sell for $23.69 on average, from $10.88 to $110.77. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At $23.69 that is $18K to $24K a year per listing.
- Average price
- $23.69inside the $15 to $100 sweet spot
- Price range
- $10.88–$110.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $18K–$24K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #102 within Birds. It carries 2,858 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 95%
- Out of stock, average day
- 1.0%
- Average rank
- #102in Birds
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 2,858per listing
- Listings tracked
- 39
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Parrot Food products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kaytee Fiesta Parrot Food Nutritious and Fun Blend Supports Skin Feather Digestion Brain and Heart Health 2.5 pounds
- Price
- $14.69
- Rating
- 4.6/5
- Reviews
- 3,967
- Age
- 20y ago

Kaytee Forti-Diet Pro Health+Safflower Nourish+Protect Parrot Food Supports Breeding and Molting Nutrition Backed by Science Digestive and Brain Health 4 pounds
- Price
- $10.88
- Rating
- 4.6/5
- Reviews
- 2,649
- Age
- 10y ago

Vitakraft Menu Premium Parrot Food - Vitamin-Fortified - Macaw Amazon Conure and Parrot Food for Large Birds 5 Pound (Pack of 1)
- Price
- $14.83
- Rating
- 4.5/5
- Reviews
- 2,969
- Age
- 15y ago

Wild Harvest Universal Blend for Medium and Large Birds 10 Pounds; Fortified Nutrition
- Price
- $12.32
- Rating
- 4.5/5
- Reviews
- 19,341
- Age
- 4y ago

ZuPreem FruitBlend Bird Pellets Daily Bird Food for Parrot Conure Caique African Grey Eclectus Small Cockatoo Core Nutrition for Medium Large Birds Parrot Food (ML 3.5 lbs)
- Price
- $20.13
- Rating
- 4.7/5
- Reviews
- 5,900
- Age
- 17y ago
Trending
estimated 90-day click momentum
Scenic Mix Jungle Large Parrot Food - 3 lb Bag - 1 Bird Pellets - Complete Nutrition for Macaws Amazons Cockatoos African Grey Parrots & More
- Price
- $24.97
- Rating
- 4.4/5
- Reviews
- 169
- Age
- 4mo ago

Kaytee Forti-Diet Pro Health Nourish+Protect Parrot Food Comprehensive Nutrition Backed by Science Digestive Health Immune Support 5 pounds
- Price
- $14.16
- Rating
- 4.6/5
- Reviews
- 5,135
- Age
- 21y ago

Kaytee Supreme Pet Parrot Bird Food 5 Pound
- Price
- $12.40
- Rating
- 4.5/5
- Reviews
- 1,718
- Age
- 24y ago

ZuPreem Pure Fun Bird Food Parrot Conure Caique African Grey Eclectus Small Cockatoo Seed and Pellet Blend for Medium Large Birds Bird Food Mixer Topper Enriching Variety (ML 2 lbs)
- Price
- $13.98
- Rating
- 4.6/5
- Reviews
- 1,702
- Age
- 10y ago

Kaytee Fiesta Parrot Food Nutritious and Fun Blend Supports Skin Feather Digestion Brain and Heart Health 2.5 pounds
- Price
- $14.69
- Rating
- 4.6/5
- Reviews
- 3,967
- Age
- 20y ago
Newest
by launch date
Scenic Mix Jungle Large Parrot Food - 3 lb Bag - 1 Bird Pellets - Complete Nutrition for Macaws Amazons Cockatoos African Grey Parrots & More
- Price
- $24.97
- Rating
- 4.4/5
- Reviews
- 169
- Age
- 4mo ago

KikiBirds Feather Shine High Potency Blend with Bee Pollen & Freeze-Dried Sprouts - Premium Parrot Food for Molting Breeding & Growth - Omega Rich | 17.5% Plant Protein | USA-Made
- Price
- $20.52
- Rating
- 4.4/5
- Reviews
- 148
- Age
- 1y ago

Wild Harvest Universal Blend for Medium and Large Birds 10 Pounds; Fortified Nutrition
- Price
- $12.32
- Rating
- 4.5/5
- Reviews
- 19,341
- Age
- 4y ago

Higgins Sunburst Gourmet Blend Parrot Food 3 lbs Pack of 2
- Price
- $27.74
- Rating
- 4.7/5
- Reviews
- 381
- Age
- 5y ago

Higgins 2 Pack of Vita Seed Natural Blend Parrot Food 5 Pounds Each
- Price
- $30.92
- Rating
- 4.6/5
- Reviews
- 443
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
76
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 82%
Open market
12%
- Kaytee46%
- ZuPreem18%
- Vitakraft8%
- Wild Harvest8%
- Higgins6%
- SLEEK & SASSY3%
- Open — no brand owns it (7 brands, 12%)
Demand
Parrot Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Parrot Food search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- parrot food318K/yr
- macaw food39K/yr
- parrot food for large birds32K/yr
- african grey parrot food29K/yr
- cockatoo food21K/yr
- parrot food for medium birds17K/yr
- kaytee parrot food18K/yr
- parrot seed11K/yr
- amazon parrot food11K/yr
- macaw food for large birds9K/yr
Reviews and returns
What reviews say buyers love and hate about Parrot Food
We read the reviews and the return reasons for every product selling here.
“it cannot fit everyone”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Parrot Food questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









