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Pac11-11040

Fail

The top 5 brands take 96% of clicks, so Pac11-11040 is a Fail.

Flapen Score
38
38 / 100
Ranks 3,520 of 3,978 Pet Supplies niches · −13 vs the category median of 51
Market size
$93K/yr15K searches / yr
90-day growth
-28.8%search demand this quarter
Competition
87%top-5 click share · 7 brands · 14 sellers

Flapen Score

Pac11-11040 against its category

The dotted line is the Pet Supplies average. Past it, Pac11-11040 is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pac11-11040 market on Amazon at a glance

Shoppers on Amazon United States searched for Pac11-11040 15K times last year and spent an estimated $93K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 13.4% of those searches ended in a purchase.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
-28.8%
Conversion, latest week
13.4%
Market size, estimated
$93Ka year
Peak month
February1.7× the quietest month
Top search term
xl dog door flap replacement7K searches a year

02 · Price

A sale here is worth $45.08.

Listings sell for $45.08 on average, from $24.13 to $71.38. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $45.08 that is $5K to $11K a year per listing.

Average price
$45.08inside the $15 to $100 sweet spot
Price range
$24.13–$71.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$5K–$11K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #50 within Doors, Gates & Ramps. It carries 7,154 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#50in Doors, Gates & Ramps
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
7,154per listing
Listings tracked
11

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Pac11-11040 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

14

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

2%

  • Brand 137%
  • Brand 236%
  • Brand 311%
  • Brand 410%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Pac11-11040 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Pac11-11040 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • xl dog door flap replacement7K/yr
  • pac11-11040 petsafe replacement flap6K/yr
  • pac11-110403K/yr

Reviews and returns

What reviews say buyers love and hate about Pac11-11040

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Size-Overall”
21%of negative reviews mention “Durability”
3.7%of orders come back
“I broke”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Pac11-11040 questions

Answered from the same tracked data.