Outdoor Dog Toys

Shoppers searched for this 586K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $512K a year.

Searches, last 12 months

586K

Growth, 90 days vs prior 90

+8.0%

Conversion, latest week

4.8%

Market size, estimated

$512Ka year

Peak month

April2.4× the quietest month

Top search term

outdoor dog toys184K searches a year

Listings sell for $18.33 on average, from $4.49 to $120.97. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $18.33 that is $9K to $14K a year per listing.

Average price

$18.33inside the $15 to $100 sweet spot

Price range

$4.49–$120.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

$9K–$14K

Returns

0.9%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #75 within Toys. It carries 11,639 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

2.8%

Average rank

#75in Toys

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

11,639per listing

Listings tracked

40

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

38 months