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Outdoor Dog Mat

Maybe

The top 5 brands take only 37% of clicks. But shoppers spend an estimated $36K a year here, so Outdoor Dog Mat is a Maybe.

Flapen Score
60
60 / 100
Top 14% of 3,978 Pet Supplies niches · +9 vs the category median of 51
Market size
$36K/yr90K searches / yr
90-day growth
+73.1%search demand this quarter
Competition
32%top-5 click share · 38 brands · 45 sellers

Flapen Score

Outdoor Dog Mat against its category

The dotted line is the Pet Supplies average. Past it, Outdoor Dog Mat is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outdoor Dog Mat market on Amazon at a glance

Shoppers on Amazon United States searched for Outdoor Dog Mat 90K times last year and spent an estimated $36K. The top 5 brands take 37% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +73.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
+73.1%
Conversion, latest week
1.7%
Market size, estimated
$36Ka year
Peak month
April4.1× the quietest month
Top search term
outdoor dog mat30K searches a year

02 · Price

A sale here is worth $23.20.

Listings sell for $23.20 on average, from $8.95 to $39.33. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $23.20 that is $0 to $2K a year per listing.

Average price
$23.20inside the $15 to $100 sweet spot
Price range
$8.95–$39.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #78 within Beds & Furniture. It carries 6,266 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#78in Beds & Furniture
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
6,266per listing
Listings tracked
48

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
35 months

Products

Top Outdoor Dog Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

38 flat

Sellers

45

Top-5 brand share

37%

Top 20: 84%

Top-5 click share

32%

Top 20: 78%

Open market

58%

  • Brand 111%
  • Brand 29%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Outdoor Dog Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 4.1×

Search terms

Top Outdoor Dog Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • outdoor dog mat30K/yr
  • outdoor mat for dogs10K/yr
  • dog outdoor mat9K/yr
  • outdoor dog mat for patio5K/yr
  • outdoor dog pad5K/yr
  • outdoor dog rug5K/yr
  • outdoor dog mat waterproof5K/yr
  • dog mat outdoor4K/yr
  • outdoor rug for dogs4K/yr
  • outdoor pet mats for dogs4K/yr

Reviews and returns

What reviews say buyers love and hate about Outdoor Dog Mat

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
2.2%of orders come back
“It's small”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Outdoor Dog Mat questions

Answered from the same tracked data.