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Other Half Doggie Dental

Fail

Demand is soft, at -35.9% this quarter, so Other Half Doggie Dental is a Fail.

Flapen Score
46
46 / 100
Ranks 2,652 of 3,978 Pet Supplies niches · −5 vs the category median of 51
Market size
$54K/yr27K searches / yr
90-day growth
-35.9%search demand this quarter
Competition
77%top-5 click share · 11 brands · 53 sellers

Flapen Score

Other Half Doggie Dental against its category

The dotted line is the Pet Supplies average. Past it, Other Half Doggie Dental is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Other Half Doggie Dental market on Amazon at a glance

Shoppers on Amazon United States searched for Other Half Doggie Dental 27K times last year and spent an estimated $54K. The top 5 brands take 81% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-35.9%
Conversion, latest week
8.0%
Market size, estimated
$54Ka year
Top search term
doggie dental powder8K searches a year

02 · Price

A sale here is worth $24.37.

Listings sell for $24.37 on average, from $6.52 to $48.80. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $24.37 that is $0 to $2K a year per listing.

Average price
$24.37inside the $15 to $100 sweet spot
Price range
$6.52–$48.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #34 within Health Supplies. It carries 7,502 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
13.2%
Average rank
#34in Health Supplies
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
7,502per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Other Half Doggie Dental products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

$0$8K$16K$24K$32K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

53

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

13%

  • OTHER HALF43%
  • PetLab Co.12%
  • Pet Honesty11%
  • WOOF9%
  • Pup Labs6%
  • HomeoPet5%
  • Open — no brand owns it (5 brands, 13%)

Demand

Other Half Doggie Dental search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 4.8× · 10 of 12 months tracked

Search terms

Top Other Half Doggie Dental search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • doggie dental powder8K/yr
  • doggie dental6K/yr
  • doggy dental powder2K/yr
  • doggy dental2K/yr
  • other half doggie dental4K/yr
  • other half doggie dental powder3K/yr
  • doggie dental other half2K/yr

Reviews and returns

What reviews say buyers love and hate about Other Half Doggie Dental

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Breathability”
14%of negative reviews mention “Functionality-Overall”
0.6%of orders come back
“Doesn't work great”
A buyer, on “Functionality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Other Half Doggie Dental questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data