Is oscar fish food profitable to sell on Amazon United States?

The niche generates $85K/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Worth a look (52/100).

How competitive is the oscar fish food niche?

8 brands and 45 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in oscar fish food?

Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.0%.

When does demand for oscar fish food peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the oscar fish food niche?

Listings span $6.80–$32.51; the average listing price is $16.86 (sweet spot $15–$100). The average incumbent carries 1,988 reviews — the moat a new listing must climb.

oscar fish food

Worth a look

Shows low returns (0.0%), but a small market ($85K/yr) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Great11.2%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.86

avg listing price — sweet spot $15–$100

Price range

Good$6.80–$32.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,988.11

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Okay+1.5%

90-day search growth — must beat 0% to launch

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Market size

Bad$85K

$85K/yr · 45K searches

According to Flapen's Amazon United States niche tracking, oscar fish food is a $85K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

oscar fish food market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $67K–$84K; units × avg price
Launch success: —; 0 of 2 new (360d)
Conversion rate: 11.2%
Avg BSR: #175
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 0.5%
Avg brand age: 105 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

45%

Top 20: 93%

Open market

Hikari49%
Ultra Fresh21%
Aqueon9%
toyuto6%
Fluval5%
Tetra4%
Open — no brand owns it (2 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +1.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top oscar fish food search terms

oscar fish food23K/yr +9.9%9.4% conv.
oscar food6K/yr +0.6%9.3% conv.
hikari cichlid gold5K/yr +1.1%10.9% conv.
cichlid gold4K/yr -7.2%15.9% conv.
large cichlid pellets3K/yr -16.9%9.7% conv.
hikari cichlid food3K/yr -29.3%5.3% conv.

All search terms

Top oscar fish food products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 28 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hikari 2-Ounce Cichlid Gold Floating Pellets for Pets Large

Hikari$6.804.7★162 rev

Ultra Fresh Monster Fish Food Wild Sword Prawns Floating Sticks for Oscars Bass Large Cichlids and Tropical Fish Carnivorous Jumbo Stick 3.53 oz

Ultra Fresh$11.974.4★582 rev

Hikari Cichlid Staple Floating Pellets Fish Food Large Pellets 8.8 oz. (250g)

Hikari$9.834.6★893 rev

Hikari Cichlid Gold Medium8.8oz

Hikari$13.704.6★1,019 rev

Aqueon Monster Fish Medley 3.5 Ounces

Aqueon$13.544.6★843 rev

Newest

by launch date

Cichlid Fish Food Floating Insect-Based Diet for Large Tropical Fish BSFL Alternative to Pellets High Protein Floating Fish Food BugGraze

Generic$10.347 rev

3mo ago

Hikari Cichlid Gold Floating Pellets for Pets Medium 3.5-Ounce (100g)

Hikari$7.572 rev

9mo ago

toyuto High Protein Floating Sticks Fish pellets for Arowana Oscars Flower Horns Red Parrots Arowana pellets 1kg (2.2lb)

toyuto$28.2555 rev

1y ago

Ultra Fresh Cichlid Sinking Fish Food Wild Sword Prawns All Natural Ingredients Carnivore Pellets for Large Cichlid and Tropical Fish Royal Cichlid Premium Pellet 4.58 oz

Ultra Fresh$15.03476 rev

2y ago

Royal Cichlid Premium Sinking Fish Food Wild Sword Prawns All Natural Ingredients Carnivore Pellets for Large Tropical Fish 16 oz

Ultra Fresh$29.05476 rev

2y ago

What buyers say about oscar fish food

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money21%

“Well worth the money”

Quality-Overall13%

“Seems like good quality fish food”

Taste-Overall13%

“so I like these treats”

Size-Overall11%

“I like that the container is a decent size”

Pet Friendly8%

“Fish Loves it”

Color5%

“Very good quality my parrot fish colors are vibrant”

Durability4%

“Lasts awhile with normal feedings”

Ingredients-Overall4%

“It has many great ingredients”

Ease Of Cleaning3%

“Easy for fish to clean up no waste”

Smell3%

“No weird smell”

What buyers complain about

Size-Overall28%

“Very small bags”

Value For Money22%

“a better price”

Advertised Vs Actual Product13%

“Product not as described”

Color8%

“small-medium size pellets with very little color”

Taste-Overall5%

“Fish does not eat them”

Water Resistance3%

“it's making my tank water cloudy”

Water Flow3%

“Breaks down quickly clouding the water more of a pollutant that a food”

Quality-Overall3%

“Poor quality”

Functionality-Overall3%

“Half sink... Only about half the pellets sink when you throw them in...”

Top return reasons

Size-Overall69%

Advertised Vs Actual Product10%

Value For Money10%