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Organlada Cat Scratcher

Fail

Demand is soft, at -44.2% this quarter, so Organlada Cat Scratcher is a Fail.

Flapen Score
46
46 / 100
Ranks 2,652 of 3,978 Pet Supplies niches · −5 vs the category median of 51
Market size
$17K/yr24K searches / yr
90-day growth
-44.2%search demand this quarter
Competition
60%top-5 click share · 14 brands · 15 sellers

Flapen Score

Organlada Cat Scratcher against its category

The dotted line is the Pet Supplies average. Past it, Organlada Cat Scratcher is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organlada Cat Scratcher market on Amazon at a glance

Shoppers on Amazon United States searched for Organlada Cat Scratcher 24K times last year and spent an estimated $17K. The top 5 brands take 64% of clicks. Demand peaks in Jan–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -44.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-44.2%
Conversion, latest week
4.7%
Market size, estimated
$17Ka year
Peak month
December4.7× the quietest month
Top search term
magic organ cat toy6K searches a year

02 · Price

A sale here is worth $15.31.

Listings sell for $15.31 on average, from $9.96 to $25.07. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $15.31 that is $0 to $2K a year per listing.

Average price
$15.31inside the $15 to $100 sweet spot
Price range
$9.96–$25.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #306 within Beds & Furniture. It carries 497 reviews at 3.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
13.3%
Average rank
#306in Beds & Furniture
Average rating
3.37 starsAmazon United States average 4.42 stars
Average reviews
497per listing
Listings tracked
17

04 · Newcomers

1 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
22 months

Products

Top Organlada Cat Scratcher products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

15

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

30%

  • Brand 131%
  • Brand 210%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Organlada Cat Scratcher search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Organlada Cat Scratcher search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magic organ cat toy6K/yr
  • cat butler4K/yr
  • cat accordion toy5K/yr
  • accordion cat toy4K/yr
  • cat accordion2K/yr
  • magic organ cat scratching board1K/yr
  • magic organ cat scratch board214/yr
  • cat cordion318/yr
  • cat cordian301/yr
  • magic cat scratching board168/yr

Reviews and returns

What reviews say buyers love and hate about Organlada Cat Scratcher

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Fun/Entertainment Experience”
27%of negative reviews mention “Size-Overall”
2.8%of orders come back
“Big”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Organlada Cat Scratcher questions

Answered from the same tracked data.