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Organic Dog Food

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -6.4% this quarter, so Organic Dog Food is a Maybe.

Flapen Score
56
56 / 100
Top 26% of 3,978 Pet Supplies niches · +5 vs the category median of 51
Market size
$345K/yr118K searches / yr
90-day growth
-6.4%search demand this quarter
Competition
51%top-5 click share · 12 brands · 594 sellers

Flapen Score

Organic Dog Food against its category

The dotted line is the Pet Supplies average. Past it, Organic Dog Food is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Dog Food market on Amazon at a glance

Shoppers on Amazon United States searched for Organic Dog Food 118K times last year and spent an estimated $345K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Aug–Oct. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $345K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
7.0%
Market size, estimated
$345Ka year
Peak month
October7.4× the quietest month
Top search term
organic dog food77K searches a year

02 · Price

A sale here is worth $41.58.

Listings sell for $41.58 on average, from $7.84 to $100.20. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $41.58 that is $4K to $10K a year per listing.

Average price
$41.58inside the $15 to $100 sweet spot
Price range
$7.84–$100.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #585 within Food. It carries 3,757 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
100%
Out of stock, average day
10.8%
Average rank
#585in Food
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
3,757per listing
Listings tracked
28

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 98 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
98 months

Products

Top Organic Dog Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

594

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

51%

Top 20: 89%

Open market

10%

  • Brand 159%
  • Brand 212%
  • Brand 36%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (6 brands, 10%)

Demand

Organic Dog Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Oct · busiest ÷ quietest = 7.4×

Search terms

Top Organic Dog Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • organic dog food77K/yr
  • tender and true organic dog food17K/yr
  • dog food organic9K/yr
  • organic dog food small breed3K/yr
  • tender and true dog food5K/yr
  • organic dry dog food4K/yr
  • tender and true3K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Dog Food

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Pet Friendly”
32%of negative reviews mention “Value For Money”
0.1%of orders come back
“is too expensive”
A buyer, on “Value For Money”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Organic Dog Food questions

Answered from the same tracked data.