Organic Dog Food
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -6.4% this quarter, so Organic Dog Food is a Maybe.
- Flapen Score
- 56 / 100Top 26% of 3,978 Pet Supplies niches · +5 vs the category median of 5156
- Market size
- $345K/yr118K searches / yr
- 90-day growth
- -6.4%search demand this quarter
- Competition
- 51%top-5 click share · 12 brands · 594 sellers
Flapen Score
Organic Dog Food against its category
The dotted line is the Pet Supplies average. Past it, Organic Dog Food is stronger. Inside it, weaker.
Market
The Organic Dog Food market on Amazon at a glance
Shoppers on Amazon United States searched for Organic Dog Food 118K times last year and spent an estimated $345K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Aug–Oct. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 7.0% of those searches ended in a purchase.
Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $345K a year.
- Searches, last 12 months
- 118K
- Growth, 90 days vs prior 90
- -6.4%
- Conversion, latest week
- 7.0%
- Market size, estimated
- $345Ka year
- Peak month
- October7.4× the quietest month
- Top search term
- organic dog food77K searches a year
02 · Price
A sale here is worth $41.58.
Listings sell for $41.58 on average, from $7.84 to $100.20. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $41.58 that is $4K to $10K a year per listing.
- Average price
- $41.58inside the $15 to $100 sweet spot
- Price range
- $7.84–$100.20
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$10K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #585 within Food. It carries 3,757 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 100%
- Out of stock, average day
- 10.8%
- Average rank
- #585in Food
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 3,757per listing
- Listings tracked
- 28
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 98 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 98 months
Products
Top Organic Dog Food products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tender & True Pet Nutrition Small Breed Organic Chicken Recipe Dog Food 4 lb (46003)
- Price
- $25.03
- Rating
- 4.5/5
- Reviews
- 544
- Age
- 6y ago

Tender & True Pet Nutrition Organic Turkey & Liver Recipe Dog Food 20 lb (46012)
- Price
- $96.91
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 9y ago

Tender & True Antibiotic-Free Chicken & Brown Rice Recipe Dog Food 4 lb
- Price
- $22.77
- Rating
- 4.6/5
- Reviews
- 195
- Age
- 9y ago

The Honest Kitchen Whole Food Clusters Grain Free Chicken Dry Dog Food 5 lb Bag
- Price
- $25.63
- Rating
- 4.5/5
- Reviews
- 2,079
- Age
- 7y ago

Open Farm Grain-Free Dry Dog Food Complete & Balanced Kibble Sustainably & Ethically Sourced Ingredients Non-GMO Veggies & Superfoods to Support Overall Health Grass-Fed Beef Recipe 22lb Bag
- Price
- $100.20
- Rating
- 4.6/5
- Reviews
- 592
- Age
- 3y ago
Trending
estimated 90-day click momentum
Open Farm Grain-Free Dry Dog Food Complete & Balanced Kibble Sustainably & Ethically Sourced Ingredients Non-GMO Veggies & Superfoods to Support Overall Health Grass-Fed Beef Recipe 22lb Bag
- Price
- $100.20
- Rating
- 4.6/5
- Reviews
- 592
- Age
- 3y ago

Tender & True Antibiotic-Free Turkey & Brown Rice Recipe Dog Food 11lb
- Price
- $46.45
- Rating
- 4.6/5
- Reviews
- 65
- Age
- 9y ago

Taste of the Wild High Prairie Canine Grain-Free Recipe with Roasted Bison and Venison Adult Dry Dog Food Made with High Protein from Real Meat and Guaranteed Nutrients and Probiotics 28lb
- Price
- $57.04
- Rating
- 4.6/5
- Reviews
- 12,868
- Age
- 7y ago

The Honest Kitchen Whole Food Clusters Whole Grain Chicken & Oat Dry Dog Food 5 lb Bag
- Price
- $24.61
- Rating
- 4.3/5
- Reviews
- 1,450
- Age
- 5y ago

BADLANDS RANCH by Katherine Heigl Superfood Complete Air-Dried Beef Dog Food High Protein with Superfoods for Daily Wellness & Consistent Nutrition 24 oz
- Price
- $42.76
- Rating
- 4.3/5
- Reviews
- 3,992
- Age
- 2y ago
Newest
by launch date
Small Breed Sustainable Salmon Recipe
- Price
- $17.36
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 1y ago

JustFoodForDogs JustFresh Wet Dog Food Fresh Pet Meals and Toppers with No Preservatives Resealable Package Human Grade Home-Cooked Chicken 12 oz - 7 Pack
- Price
- $43.44
- Rating
- 4.8/5
- Reviews
- 1,961
- Age
- 1y ago

Turkey & Brown Rice Recipe Dry Dog Food
- Price
- $78.77
- Rating
- 3.2/5
- Reviews
- 3
- Age
- 1y ago

BADLANDS RANCH by Katherine Heigl Superfood Complete Air-Dried Beef Dog Food High Protein with Superfoods for Daily Wellness & Consistent Nutrition 24 oz
- Price
- $42.76
- Rating
- 4.3/5
- Reviews
- 3,992
- Age
- 2y ago

Open Farm Grain-Free Dry Dog Food Complete & Balanced Kibble Sustainably & Ethically Sourced Ingredients Non-GMO Veggies & Superfoods to Support Overall Health Grass-Fed Beef Recipe 22lb Bag
- Price
- $100.20
- Rating
- 4.6/5
- Reviews
- 592
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
594
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 89%
Open market
10%
- Tender & True59%
- The Honest Kitchen12%
- Open Farm6%
- Blue Buffalo6%
- Taste of the Wild4%
- BADLANDS RANCH3%
- Open — no brand owns it (6 brands, 10%)
Demand
Organic Dog Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Aug, Oct · busiest ÷ quietest = 7.4×
Search terms
Top Organic Dog Food search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- organic dog food77K/yr
- tender and true organic dog food17K/yr
- dog food organic9K/yr
- organic dog food small breed3K/yr
- tender and true dog food5K/yr
- organic dry dog food4K/yr
- tender and true3K/yr
Reviews and returns
What reviews say buyers love and hate about Organic Dog Food
We read the reviews and the return reasons for every product selling here.
“is too expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Organic Dog Food questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









