organic chicken feed
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$43.79avg listing price — sweet spot $15–$100
Price range
Great$11.21–$88.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Good+27.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,439.42avg incumbent reviews — the moat a new listing must climb
Market size
Okay$223K$223K/yr · 76K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
According to Flapen's Amazon United States niche tracking, organic chicken feed is a $223K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 61/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
organic chicken feed market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $219K–$263K
- units × avg price
- Launch success
- —
- 1 of 1 new (360d)
- Conversion rate
- 6.7%
- Avg BSR
- #95
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 87%
- Out of stock
- 4.6%
- Avg brand age
- 63 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
19
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
50%
Top 20: 90%
Open market
7%
- New Country Organics33%
- Scratch and Peck Feeds25%
- Mile Four16%
- Wholesome Harvest8%
- Purina6%
- Manna Pro5%
- Open — no brand owns it (4 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +27.3% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 3.2×
Top organic chicken feed search terms
- organic chicken feed36K/yr
- scratch and peck organic layer feed10K/yr
- organic chicken feed for laying hens10K/yr
- cluck and co organic chicken feed4K/yr
- organic chicken food5K/yr
- chicken feed organic4K/yr
- organic layer feed for chickens4K/yr
- layer mash2K/yr
Top organic chicken feed products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 31 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
New Country Organics | Corn-Free Classic Layer Chicken Feed for Laying Hens | Corn-Free and Soy-Free | 17% Protein | Certified Organic and Non-GMO Chicken Food | 25lbs Bag
New Country Organics$46.704.2★662 rev
Scratch and Peck Feeds Whole Grain Layer Mash Chicken and Duck Feed - 40 lbs Bag - Corn-Free and Soy-Free - 16% Protein Certified Organic and Non-GMO Project Verified Chicken Food
Scratch and Peck Feeds$64.594.5★1,546 rev
Mile Four Organic Chicken Feed Layer Whole Grain Non-GMO USA Grown 16% Protein Corn-Free Soy-Free Non-Medicated Feed for Chickens 2 lb Sample
Mile Four$19.954.2★520 rev
New Country Organics I Pastured Perfect Layer Feed for Laying Hens | Corn-Free and Soy-Free | 17% Protein | Certified Organic and Non-GMO | 40 lbs
New Country Organics$69.424.1★95 rev
Purina | Nutritionally Complete Non-GMO Organic Layer Hen Feed Crumbles - Chicken Feed | 35 Pound (35 lb.) Bag
Purina$50.754.5★203 rev
Newest
by launch date
Layer Pellet Chicken Feed 16% Protein Poultry Feed for Laying Hens Supports Egg Production Strong Eggshells & Calcium Absorption with Vitamin D3 Made in USA 40 lbs
Premium Poultry$47.1727 rev
Pink Rose Organix Layer Pellet Feed 40lbs - Non-GMO High-Protein Poultry Feed for Healthy Hens & Nutritious Eggs 17.5% Protein - USDA Certified Organic Blend Soy & Corn-Free
Pink Rose Organix$65.8324 rev
Wholesome Harvest Non-GMO Soy and Corn Free Whole Grain Layer Blend 16% - Chicken Feed for Laying Hens and Ducks - Includes Essential Oils Herbs Oyster Shells Vital Minerals and Omega 3 10 lb
Wholesome Harvest$29.96123 rev
Wholesome Harvest Non-GMO Whole Grain Layer Blend 16% - Chicken Feed for Laying Hens and Ducks - Includes Essential Oils Herbs Oyster Shells Vital Minerals and Omega 3 10lb
Wholesome Harvest$27.82463 rev
Buff Clucks Herb Supplement for Backyard Chickens - Natural Chicken Treats Poultry Feed Botanical Mix Plant-Based Coop Snacks for Daily Wellness Feather Quality Egg Production USA (12 oz)
Buff Clucks$29.341,141 rev
Trending
90-day click momentumLayer Pellet Chicken Feed 16% Protein Poultry Feed for Laying Hens Supports Egg Production Strong Eggshells & Calcium Absorption with Vitamin D3 Made in USA 40 lbs
Premium Poultry$47.174.6★
Wholesome Harvest Non-GMO Whole Grain Layer Blend 16% - Chicken Feed for Laying Hens and Ducks - Includes Essential Oils Herbs Oyster Shells Vital Minerals and Omega 3 10lb
Wholesome Harvest$27.824.5★
Hatortempt 10lb Black Soldier Fly Larvae for Chickens Feed for Laying Hens
Hatortempt$43.244.8★
Mile Four Organic Chicken Feed Layer Whole Grain Non-GMO USA Grown 16% Protein Corn-Free Soy-Free Non-Medicated Feed for Chickens 2 lb Sample
Mile Four$19.954.2★
Mile Four Organic Chicken Feed Starter Chick Mash Non-GMO USA Grown 21% Protein Corn-Free Soy-Free Non-Medicated Chick Feed 2 lb Sample
Mile Four$20.084.6★
What buyers say about organic chicken feed
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“my flock loves this”
“Great value”
“Fresh smell”
“they taste great too”
“Always fresh”
“Awesome ingredients”
“Easy to use”
“Great sized bag for our needs”
“Overall great and as expected”
What buyers complain about
“Too expensive”
“The product's bag is of poor quality”
“Wish the portion size was bigger”
“Had bugs in the bag”
“I didn't see the grub protein on the packaging and thought we'd try and again and eggs tasted horrible”
“no ingredients listed”
“Too Dusty and birds avoided it”
“Deceptive advertising - beware of this product”
“Hard to eat”
“Too much waste”
Top return reasons
Common questions
- Is organic chicken feed profitable to sell on Amazon United States?
- The niche generates $223K/yr across 31 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +27.3%. Flapen's verdict: Worth a look (61/100).
- How competitive is the organic chicken feed niche?
- 10 brands and 19 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in organic chicken feed?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Size-Overall. The return rate is 0.0%.
- When does demand for organic chicken feed peak?
- Demand peaks in Jun–Jul; the busiest month runs 3.2× the quietest.
- What does it cost to enter the organic chicken feed niche?
- Listings span $11.21–$88.52; the average listing price is $43.79 (sweet spot $15–$100). The average incumbent carries 1,439 reviews — the moat a new listing must climb.