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Organic Catnip

Fail

Demand is soft, at -14.6% this quarter, so Organic Catnip is a Fail.

Flapen Score
47
47 / 100
Ranks 2,474 of 3,978 Pet Supplies niches · −4 vs the category median of 51
Market size
$76K/yr56K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
60%top-5 click share · 12 brands · 133 sellers

Flapen Score

Organic Catnip against its category

The dotted line is the Pet Supplies average. Past it, Organic Catnip is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Catnip market on Amazon at a glance

Shoppers on Amazon United States searched for Organic Catnip 56K times last year and spent an estimated $76K. The top 5 brands take 76% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
11.4%
Market size, estimated
$76Ka year
Peak month
December2.0× the quietest month
Top search term
organic catnip30K searches a year

02 · Price

A sale here is worth $11.95.

Listings sell for $11.95 on average, from $5.07 to $24.78. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $11.95 that is $3K to $6K a year per listing.

Average price
$11.95under the $15 to $100 sweet spot
Price range
$5.07–$24.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #55 within Treats. It carries 4,077 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#55in Treats
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
4,077per listing
Listings tracked
20

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Organic Catnip products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

133

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

19%

  • Brand 138%
  • Brand 218%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Organic Catnip search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Holiday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Organic Catnip search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • organic catnip30K/yr
  • organic catnip for cats9K/yr
  • organic cat nip6K/yr
  • catnip organic4K/yr
  • organic cat nip for cats3K/yr
  • cat nip organic3K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Catnip

We read the reviews and the return reasons for every product selling here.

55%of positive reviews mention “Pet Friendly”
21%of negative reviews mention “Smell”
0.3%of orders come back
“Very weak aroma”
A buyer, on “Smell”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Organic Catnip questions

Answered from the same tracked data.