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Orchard Grass Hay

Fail

The top 5 brands take 100% of clicks, so Orchard Grass Hay is a Fail.

Flapen Score
48
48 / 100
Ranks 2,345 of 3,978 Pet Supplies niches · −3 vs the category median of 51
Market size
$438K/yr127K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
97%top-5 click share · 3 brands · 13 sellers

Flapen Score

Orchard Grass Hay against its category

The dotted line is the Pet Supplies average. Past it, Orchard Grass Hay is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orchard Grass Hay market on Amazon at a glance

Shoppers on Amazon United States searched for Orchard Grass Hay 127K times last year and spent an estimated $438K. All 3 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 13.7% of those searches ended in a purchase.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $438K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
13.7%
Market size, estimated
$438Ka year
Peak month
March1.4× the quietest month
Top search term
orchard grass hay54K searches a year

02 · Price

A sale here is worth $25.06.

Listings sell for $25.06 on average, from $10.68 to $51.78. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $25.06 that is $38K to $50K a year per listing.

Average price
$25.06inside the $15 to $100 sweet spot
Price range
$10.68–$51.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
$38K–$50K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #47 within Small Animals. It carries 2,571 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
6.9%
Average rank
#47in Small Animals
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
2,571per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Orchard Grass Hay products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 176%
  • Brand 220%
  • Brand 34%

Demand

Orchard Grass Hay search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Orchard Grass Hay search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • orchard grass hay54K/yr
  • orchard hay29K/yr
  • orchard grass14K/yr
  • oxbow orchard grass hay11K/yr
  • botanical hay7K/yr
  • orchard hay for rabbits5K/yr
  • oxbow botanical hay4K/yr
  • orchard hay for guinea pig3K/yr

Reviews and returns

What reviews say buyers love and hate about Orchard Grass Hay

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Pet Friendly”
39%of negative reviews mention “Quality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“very inconsistent quality”
A buyer, on “Quality-Overall”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Orchard Grass Hay questions

Answered from the same tracked data.