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Orange Dog Vest

Fail

Demand is soft, at -36.5% this quarter, so Orange Dog Vest is a Fail.

Flapen Score
35
35 / 100
Ranks 3,698 of 3,978 Pet Supplies niches · −16 vs the category median of 51
Market size
$35K/yr113K searches / yr
90-day growth
-36.5%search demand this quarter
Competition
55%top-5 click share · 18 brands · 26 sellers

Flapen Score

Orange Dog Vest against its category

The dotted line is the Pet Supplies average. Past it, Orange Dog Vest is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orange Dog Vest market on Amazon at a glance

Shoppers on Amazon United States searched for Orange Dog Vest 113K times last year and spent an estimated $35K. The top 5 brands take 70% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -36.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-36.5%
Conversion, latest week
1.5%
Market size, estimated
$35Ka year
Peak month
November17.5× the quietest month
Top search term
orange dog vest35K searches a year

02 · Price

A sale here is worth $20.92.

Listings sell for $20.92 on average, from $5.62 to $45.02. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $20.92 that is $2K to $5K a year per listing.

Average price
$20.92inside the $15 to $100 sweet spot
Price range
$5.62–$45.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
5.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #574 within Apparel & Accessories. It carries 6,211 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
13.5%
Average rank
#574in Apparel & Accessories
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
6,211per listing
Listings tracked
24

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Orange Dog Vest products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

26

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

25%

  • Brand 125%
  • Brand 221%
  • Brand 310%
  • Brand 49%
  • Brand 56%
  • Brand 65%

Demand

Orange Dog Vest search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 17.5×

Search terms

Top Orange Dog Vest search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • orange dog vest35K/yr
  • orange vest for dog13K/yr
  • dog orange vest8K/yr
  • blaze orange dog vest13K/yr
  • dog hunting vest orange14K/yr
  • orange dog vest hunting7K/yr
  • dog vest orange4K/yr
  • orange vest for dogs4K/yr
  • orange hunting vest for dogs6K/yr
  • dog orange hunting vest4K/yr

Reviews and returns

What reviews say buyers love and hate about Orange Dog Vest

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
30%of negative reviews mention “Size-Overall”
5.8%of orders come back
“Dont fit”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Orange Dog Vest questions

Answered from the same tracked data.