Orange Dog Collar

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months

111K

Growth, 90 days vs prior 90

+2.3%

Conversion, latest week

2.3%

Market size, estimated

$69Ka year

Peak month

October1.7× the quietest month

Top search term

orange dog collar69K searches a year

Listings sell for $27.68 on average, from $4.96 to $507.75. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $27.68 that is $0 to $3K a year per listing.

Average price

$27.68inside the $15 to $100 sweet spot

Price range

$4.96–$507.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

2.1%of orders · Amazon United States median 2.1%

61% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #236 within Collars, Harnesses & Leashes. It carries 4,949 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

95%

Out of stock, average day

8.4%

Average rank

#236in Collars, Harnesses & Leashes

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

4,949per listing

Listings tracked

38

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months