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Oral Cal Plus for Dogs

Fail

The top 5 products take 88% of clicks, so Oral Cal Plus for Dogs is a Fail.

Flapen Score
45
45 / 100
Ranks 2,799 of 3,978 Pet Supplies niches · −6 vs the category median of 51
Market size
$59K/yr21K searches / yr
90-day growth
+7.9%search demand this quarter
Competition
88%top-5 click share · 8 brands · 9 sellers

Flapen Score

Oral Cal Plus for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Oral Cal Plus for Dogs is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oral Cal Plus for Dogs market on Amazon at a glance

Shoppers on Amazon United States searched for Oral Cal Plus for Dogs 21K times last year and spent an estimated $59K. The top 5 brands take 95% of clicks. Demand peaks in Apr. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 11.8% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
+7.9%
Conversion, latest week
11.8%
Market size, estimated
$59Ka year
Peak month
April2.2× the quietest month
Top search term
oral cal plus for dogs whelping8K searches a year

02 · Price

A sale here is worth $23.22.

Listings sell for $23.22 on average, from $10.67 to $40.32. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $23.22 that is $6K to $12K a year per listing.

Average price
$23.22inside the $15 to $100 sweet spot
Price range
$10.67–$40.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.6% of listings are out of stock. The average listing ranks #204 within Health Supplies. It carries 536 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
25.6%
Average rank
#204in Health Supplies
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
536per listing
Listings tracked
11

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 91 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
91 months

Products

Top Oral Cal Plus for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

9

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

3%

  • Brand 166%
  • Brand 216%
  • Brand 38%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Oral Cal Plus for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr · busiest ÷ quietest = 2.2×

Search terms

Top Oral Cal Plus for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oral cal plus for dogs whelping8K/yr
  • calcium for dogs whelping4K/yr
  • oral cal plus4K/yr
  • calcium paste for whelping dogs3K/yr
  • calcium for nursing dogs3K/yr

Reviews and returns

What reviews say buyers love and hate about Oral Cal Plus for Dogs

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Use”
13%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“I wish it was more affordable”
A buyer, on “Value For Money”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Oral Cal Plus for Dogs questions

Answered from the same tracked data.