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Optixcare Eye Lube Plus for Dogs

Fail

The top 5 brands take 100% of clicks, so Optixcare Eye Lube Plus for Dogs is a Fail.

Flapen Score
48
48 / 100
Ranks 2,345 of 3,978 Pet Supplies niches · −3 vs the category median of 51
Market size
$1.2M/yr210K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
97%top-5 click share · 1 brands · 24 sellers

Flapen Score

Optixcare Eye Lube Plus for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Optixcare Eye Lube Plus for Dogs is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Optixcare Eye Lube Plus for Dogs market on Amazon at a glance

Shoppers on Amazon United States searched for Optixcare Eye Lube Plus for Dogs 210K times last year and spent an estimated $1.2M. One brand takes every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 23.5% of those searches ended in a purchase.

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 23.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
210K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
23.5%
Market size, estimated
$1.2Ma year
Top search term
optixcare eye lube plus for dogs72K searches a year

02 · Price

A sale here is worth $23.83.

Listings sell for $23.83 on average, from $13.88 to $42.64. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 5,000 to 6,000 of them. At $23.83 that is $119K to $143K a year per listing.

Average price
$23.83inside the $15 to $100 sweet spot
Price range
$13.88–$42.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
5,000–6,000
Revenue per listing a year
$119K–$143K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #75 within Health Supplies. It carries 2,235 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
11.5%
Average rank
#75in Health Supplies
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
2,235per listing
Listings tracked
6

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
62 months

Products

Top Optixcare Eye Lube Plus for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

24

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Optixcare Eye Lube Plus for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4× · 10 of 12 months tracked

Search terms

Top Optixcare Eye Lube Plus for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • optixcare eye lube plus for dogs72K/yr
  • optixcare40K/yr
  • optixcare eye lube for dogs24K/yr
  • optixcare eye lube18K/yr
  • optixcare eye lube plus6K/yr
  • opticare eye lube plus for dogs10K/yr
  • eye lube for dogs6K/yr
  • optixcare for cats4K/yr
  • dog eye lubricating gel5K/yr
  • opticare for dogs3K/yr

Reviews and returns

What reviews say buyers love and hate about Optixcare Eye Lube Plus for Dogs

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Moist/Dry”
1.0%of orders come back
“doesnt work as well to hydrate”
A buyer, on “Moist/Dry”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Optixcare Eye Lube Plus for Dogs questions

Answered from the same tracked data.