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Ollie Dog Food

Fail

The top 5 brands take 100% of clicks, so Ollie Dog Food is a Fail.

Flapen Score
40
40 / 100
Ranks 3,360 of 3,978 Pet Supplies niches · −11 vs the category median of 51
Market size
$122K/yr136K searches / yr
90-day growth
-3.2%search demand this quarter
Competition
86%top-5 click share · 5 brands · 473 sellers

Flapen Score

Ollie Dog Food against its category

The dotted line is the Pet Supplies average. Past it, Ollie Dog Food is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ollie Dog Food market on Amazon at a glance

Shoppers on Amazon United States searched for Ollie Dog Food 136K times last year and spent an estimated $122K. All 5 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-3.2%
Conversion, latest week
3.2%
Market size, estimated
$122Ka year
Top search term
ollie dog food104K searches a year

02 · Price

A sale here is worth $27.75.

Listings sell for $27.75 on average, from $13.33 to $43.44. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $27.75 that is $3K to $7K a year per listing.

Average price
$27.75inside the $15 to $100 sweet spot
Price range
$13.33–$43.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #73 within Food. It carries 867 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#73in Food
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
867per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
82 months

Products

Top Ollie Dog Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

473

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Brand 180%
  • Brand 27%
  • Brand 36%
  • Brand 45%
  • Brand 53%

Demand

Ollie Dog Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.0× · 11 of 12 months tracked

Search terms

Top Ollie Dog Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ollie dog food104K/yr
  • ollie dog treats8K/yr
  • ollie dog food wet5K/yr
  • ollies dog food6K/yr
  • ollie dry dog food4K/yr
  • ollie fresh dog food3K/yr
  • ollie dog2K/yr
  • ollie dog food dry4K/yr

Reviews and returns

What reviews say buyers love and hate about Ollie Dog Food

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Pet Friendly”
20%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Too expensive”
A buyer, on “Value For Money”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ollie Dog Food questions

Answered from the same tracked data.