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Olaf Stuffed Animal

Fail

Demand is soft, at -36.6% this quarter, so Olaf Stuffed Animal is a Fail.

Flapen Score
40
40 / 100
Ranks 3,360 of 3,978 Pet Supplies niches · −11 vs the category median of 51
Market size
$156K/yr165K searches / yr
90-day growth
-36.6%search demand this quarter
Competition
63%top-5 click share · 11 brands · 53 sellers

Flapen Score

Olaf Stuffed Animal against its category

The dotted line is the Pet Supplies average. Past it, Olaf Stuffed Animal is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Olaf Stuffed Animal market on Amazon at a glance

Shoppers on Amazon United States searched for Olaf Stuffed Animal 165K times last year and spent an estimated $156K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -36.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $156K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
-36.6%
Conversion, latest week
3.2%
Market size, estimated
$156Ka year
Peak month
December5.8× the quietest month
Top search term
olaf stuffed animal100K searches a year

02 · Price

A sale here is worth $29.83.

Listings sell for $29.83 on average, from $5.76 to $53.50. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $29.83 that is $7K to $15K a year per listing.

Average price
$29.83inside the $15 to $100 sweet spot
Price range
$5.76–$53.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$7K–$15K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #3,735 within Toys. It carries 4,196 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
83%
Out of stock, average day
11.1%
Average rank
#3,735in Toys
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
4,196per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Olaf Stuffed Animal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

53

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

9%

  • Brand 133%
  • Brand 218%
  • Brand 312%
  • Brand 412%
  • Brand 511%
  • Brand 64%
  • Open — no brand owns it (5 brands, 9%)

Demand

Olaf Stuffed Animal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.8×

Search terms

Top Olaf Stuffed Animal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • olaf stuffed animal100K/yr
  • olaf plush35K/yr
  • olaf stuffy10K/yr
  • olaf plush toy12K/yr
  • olaf pillow4K/yr
  • stuffed olaf4K/yr

Reviews and returns

What reviews say buyers love and hate about Olaf Stuffed Animal

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Fun/Entertainment Experience”
25%of negative reviews mention “Size-Overall”
1.9%of orders come back
“Bigger than I thought”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Olaf Stuffed Animal questions

Answered from the same tracked data.