Is ol roy wet dog food profitable to sell on Amazon United States?

The niche generates $127K/yr across 34 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Worth a look (54/100).

How competitive is the ol roy wet dog food niche?

7 brands and 72 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in ol roy wet dog food?

Top complaints mined from reviews: Indigestion, Smell, Value For Money. The return rate is 0.0%.

What does it cost to enter the ol roy wet dog food niche?

Listings span $8.25–$33.27; the average listing price is $18.06 (sweet spot $15–$100). The average incumbent carries 1,832 reviews — the moat a new listing must climb.

ol roy wet dog food

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Great$18.06

avg listing price — sweet spot $15–$100

Conversion

Good7.0%

search→purchase rate — share of searches ending in a sale

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Price range

Good$8.25–$33.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,831.62

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$127K

$127K/yr · 100K searches

Growth

Bad-9.7%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, ol roy wet dog food is a $127K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 94% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

ol roy wet dog food market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $144K–$181K; units × avg price
Launch success: 71%; 5 of 7 new (360d)
Conversion rate: 7.0%
Avg BSR: #142
Page quality: 0%
Prime: 88%
Sponsored: 74%
Out of stock: 0.0%
Avg brand age: 90 months
Avg seller age: 141 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

41%

Top 20: 82%

Open market

Amazon Basics40%
Strongheart32%
Ol' Roy11%
Generic7%
Purina ONE5%
Pedigree4%
Open — no brand owns it (1 brand, 2%)

Demand

Weekly Amazon search volume, last 28 weeks — -9.7% search growth over the last 90 days.

Open Trend

Top ol roy wet dog food search terms

ol roy wet dog food21K/yr -10.0%2.3% conv.
strong heart wet dog food11K/yr +81.1%7.1% conv.
amazon wet dog food11K/yr -25.5%9.0% conv.
a strong heart wet dog food8K/yr +54.9%6.5% conv.
amazon basics dog food11K/yr -29.4%5.3% conv.
old roy wet dog food8K/yr +2.8%4.2% conv.
amazon basics wet dog food7K/yr -55.3%9.0% conv.
ole roy wet dog food5K/yr -2.9%2.4% conv.
strong heart dog food3K/yr +65.2%6.2% conv.
ol roy canned dog food5K/yr -27.1%2.5% conv.

All search terms

Top ol roy wet dog food products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 34 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics Wet Dog Food Variety Pack Country Stew Flavor and Cuts in Gravy with Beef Made with Natural Ingredients 13.2oz Cans (Pack of 12)

Amazon Basics$15.594.4★927 rev

Ol Roy Wet Dog Food Variety Pack Tender Morsels Filet Mignon and Grilled Chicken 3.5oz Pouch (8 Count)

Ol' Roy$17.734.0★25 rev

Amazon Basics Chopped Ground Dinner Wet Dog Food Variety Pack Filet Mignon Flavor and with Beef Made with Natural Ingredients 13.2oz Cans (Pack of 12)

Amazon Basics$15.624.3★1,012 rev

A Strong Heart Wet Dog Food Beef Bacon & Cheese Chopped Dinner - 13.2 oz Cans (Pack of 12) All Life Stages Complete & Balanced Made in USA

Strongheart$17.584.4★1,095 rev

Purina ONE Classic Ground Chicken and Brown Rice and Beef and Brown Rice Entrees Wet Dog Food Variety Pack - (Pack of 6) 13 oz. Cans

Purina ONE$11.504.6★6,157 rev

Newest

by launch date

Strongheart$18.8614 rev

4mo ago

A Strong Heart Wet Dog Food Cans Country Beef Stew with Peas & Carrots Stew-Style Cuts All Life Stages Complete & Balanced Made in USA 13.2 oz (Pack of 12)

Strongheart$17.9925 rev

4mo ago

Amazon Basics Wet Dog Food Cuts in Gravy Variety Pack Bacon Cheeseburger Flavor and Country Stew Flavor Made with Real Beef and Chicken 13.2 oz can (6 cans of Each Flavor 12 cans in Total)

Amazon Basics$15.71192 rev

8mo ago

Amazon Basics Wet Dog Food Cuts in Gravy Variety Pack Ribeye Flavor and New York Strip Flavor Made with Real Chicken and Beef 13.2 Oz (6 cans of Each Flavor. 12 cans in Total)

Amazon Basics$14.44165 rev

8mo ago

Amazon Basics Wet Dog Food Meaty Loaf Variety Pack Filet Mignon Flavor and Chicken & Rice Dinner Made with Real Chicken and Beef 13.2 oz can (6 cans of Each Flavor 12 cans in Total)

Amazon Basics$15.15374 rev

9mo ago

What buyers say about ol roy wet dog food

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly41%

“Dog loves it”

Value For Money20%

“more affordable”

Quality-Overall9%

“Its been a great balance of quality, variety, and value for us”

Taste-Overall7%

“Tastes good”

Smell3%

“It doesn't smell bad like some do”

Flavor3%

“my dogs favorite flavor”

Ingredients-Overall2%

“I like that it contains recognizable ingredients”

Advertised Vs Actual Product2%

“As expected”

Ease Of Use2%

“Easy convenient”

Texture/Consistency-Overall1%

“Good Texture”

What buyers complain about

Indigestion19%

“Diarrhea and vomiting”

Smell11%

“Awful smell”

Value For Money10%

“Little bit too expensive for me”

Quality-Overall6%

“cheap quality”

Taste-Overall5%

“Must not taste good”

Ingredients-Overall4%

“Beware, contains chicken”

Texture/Consistency-Overall4%

“Inconsistent Texture”

Allergies3%

“Made my dog have allergic reaction”

Flavor3%

“I wish there was more puppy flavors”

Leak-Proof2%

“Half of the cans were crushed and leaking”

Top return reasons

Indigestion34%

Advertised Vs Actual Product14%

Quality-Overall7%

Ease Of Chewing/Swallowing7%

Ingredients-Overall7%

Escape Proof3%

Texture/Consistency-Overall3%

Size-Overall3%

Stale/Rotten/Spoiled3%

Taste-Overall3%

Common questions

Is ol roy wet dog food profitable to sell on Amazon United States?: The niche generates $127K/yr across 34 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Worth a look (54/100).
How competitive is the ol roy wet dog food niche?: 7 brands and 72 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in ol roy wet dog food?: Top complaints mined from reviews: Indigestion, Smell, Value For Money. The return rate is 0.0%.
What does it cost to enter the ol roy wet dog food niche?: Listings span $8.25–$33.27; the average listing price is $18.06 (sweet spot $15–$100). The average incumbent carries 1,832 reviews — the moat a new listing must climb.