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Odor Control Cat Litter

Fail

The top 5 brands take 97% of clicks, so Odor Control Cat Litter is a Fail.

Flapen Score
45
45 / 100
Ranks 2,799 of 3,978 Pet Supplies niches · −6 vs the category median of 51
Market size
$85K/yr58K searches / yr
90-day growth
+28.0%search demand this quarter
Competition
80%top-5 click share · 6 brands · 23 sellers

Flapen Score

Odor Control Cat Litter against its category

The dotted line is the Pet Supplies average. Past it, Odor Control Cat Litter is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Odor Control Cat Litter market on Amazon at a glance

Shoppers on Amazon United States searched for Odor Control Cat Litter 58K times last year and spent an estimated $85K. The top 5 brands take 97% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
+28.0%
Conversion, latest week
7.6%
Market size, estimated
$85Ka year
Peak month
October1.6× the quietest month
Top search term
odor control cat litter36K searches a year

02 · Price

A sale here is worth $19.34.

Listings sell for $19.34 on average, from $9.47 to $31.72. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $19.34 that is $5K to $10K a year per listing.

Average price
$19.34inside the $15 to $100 sweet spot
Price range
$9.47–$31.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Litter & Housebreaking. It carries 21,364 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#45in Litter & Housebreaking
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
21,364per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Odor Control Cat Litter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

23

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 170%
  • Brand 210%
  • Brand 310%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Odor Control Cat Litter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Odor Control Cat Litter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • odor control cat litter36K/yr
  • fresh step heavy duty cat litter13K/yr
  • fresh step heavy duty5K/yr
  • odor control litter4K/yr

Reviews and returns

What reviews say buyers love and hate about Odor Control Cat Litter

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Smell”
32%of negative reviews mention “Smell”
0.1%of orders come back
“Overpowering scent”
A buyer, on “Smell”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Odor Control Cat Litter questions

Answered from the same tracked data.