Oat Hay

Shoppers searched for this 370K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

370K

Growth, 90 days vs prior 90

-12.0%

Conversion, latest week

13.2%

Market size, estimated

$1.3Ma year

Peak month

May9.3× the quietest month

Top search term

oxbow timothy hay72K searches a year

Listings sell for $27.42 on average, from $5.35 to $82.55. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At $27.42 that is $69K to $82K a year per listing.

Average price

$27.42inside the $15 to $100 sweet spot

Price range

$5.35–$82.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

2,500–3,000

Revenue per listing a year

$69K–$82K

Returns

0.0%of orders · Amazon United States median 2.1%

57% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #60 within Small Animals. It carries 5,281 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

93%

Out of stock, average day

4.1%

Average rank

#60in Small Animals

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

5,281per listing

Listings tracked

14

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

52 months