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Nvk Dog Training Collar

Fail

Shoppers spend an estimated $51K a year here, so Nvk Dog Training Collar is a Fail.

Flapen Score
42
42 / 100
Ranks 3,174 of 3,978 Pet Supplies niches · −9 vs the category median of 51
Market size
$51K/yr38K searches / yr
90-day growth
+14.2%search demand this quarter
Competition
66%top-5 click share · 9 brands · 37 sellers

Flapen Score

Nvk Dog Training Collar against its category

The dotted line is the Pet Supplies average. Past it, Nvk Dog Training Collar is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nvk Dog Training Collar market on Amazon at a glance

Shoppers on Amazon United States searched for Nvk Dog Training Collar 38K times last year and spent an estimated $51K. The top 5 brands take 92% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
+14.2%
Conversion, latest week
3.8%
Market size, estimated
$51Ka year
Top search term
dog care shock collar15K searches a year

02 · Price

A sale here is worth $35.41.

Listings sell for $35.41 on average, from $8.14 to $60.18. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $35.41 that is $4K to $9K a year per listing.

Average price
$35.41inside the $15 to $100 sweet spot
Price range
$8.14–$60.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 43.1% of listings are out of stock. The average listing ranks #197 within Collars, Harnesses & Leashes. It carries 9,181 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
88%
Out of stock, average day
43.1%
Average rank
#197in Collars, Harnesses & Leashes
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
9,181per listing
Listings tracked
16

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
28 months

Products

Top Nvk Dog Training Collar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

37

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

6%

  • Brand 133%
  • Brand 226%
  • Brand 314%
  • Brand 411%
  • Brand 58%
  • Brand 62%
  • Open — no brand owns it (3 brands, 6%)

Demand

Nvk Dog Training Collar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700OctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3× · 10 of 12 months tracked

Search terms

Top Nvk Dog Training Collar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog care shock collar15K/yr
  • nvk dog training collar20K/yr
  • nvk shock collar for dogs2K/yr
  • dog care training collar with remote688/yr

Reviews and returns

What reviews say buyers love and hate about Nvk Dog Training Collar

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Durability”
3.3%of orders come back
“Broke after one month”
A buyer, on “Durability”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Nvk Dog Training Collar questions

Answered from the same tracked data.